Digital Media Sales Executive

About the role

Join one of Baltimore's Best Places to Work! Are you a consultative, high-activity seller who loves opening doors and building long-term client partnerships? Join The Banner, Baltimore’s nonprofit, independent local news organization, as a Digital Media Sales Executive focused on selling integrated, multi-platform advertising and sponsorship solutions that help local businesses grow.

Responsibilities

• Prospect and win new business with a focus on delivering impactful results using high outreach volume, strong pipeline discipline, and consistent new meeting activity.
• Lead consultative conversations that uncover client goals, constraints, and success metrics, then translate them into tailored digital marketing solutions.
• Sell integrated campaigns across The Banner’s advertising and sponsorship offerings (including multi-platform packages), aligning the right mix of products to client needs.
• Build and maintain relationships with local advertisers, agencies, and community partners, becoming a trusted resource across the market.
• Create and present proposals that connect strategy to outcomes, and confidently handle objections, negotiate, and close.
• Use HubSpot and other internal tools to track activity, forecast revenue, and manage a healthy pipeline with accuracy and transparency.
• Collaborate internally with colleagues across advertising, marketing, and operations to deliver strong client experiences and campaign results.
• Stay market-fluent on Maryland’s competitive media landscape and on evolving digital marketing trends and best practices.

Requirements

• 3–5 years of consultative sales experience in digital media, marketing services, sponsorship, or agency sales.
• Demonstrated success in discovery and needs analysis, appointment setting and pipeline creation, proposal development and presentations, closing and growing accounts.
• CRM proficiency and comfort using activity data to manage pipeline, revenue, and forecasting.
• (Experience using HubSpot is a plus)
• Ability to use research, insights, and performance data to build credible, client-ready recommendations.
• Strong communication and presentation skills.
• Self-starter mindset with the ability to work independently while thriving in a collaborative team.
• Strong track record of selling the local Maryland Market (advertisers, categories, agencies) is a plus.

Qualifications

• Demonstrate a high-level knowledge of today’s digital advertising strategies and tactics including, but not limited to, display and video ads, programmatic buying, CTV/OTT, paid social media and email marketing.

Skills

• Consultative Selling
• Client Relationship Management
• Proposal Development
• CRM Proficiency
• Market Knowledge
• Communication Skills

Benefits

Not specified

Pay

Anticipated first-year On Target Earnings (OTE): $125,000–$150,000, made up of a competitive base salary plus earned commissions. Individual pay may vary based on experience, internal equity, and business considerations.

Schedule

Not specified