Digital Campaigns Project Specialist

About the Role

Working for the Purdue For Life Foundation offers a unique opportunity to be part of an organization dedicated to empowering Purdue University alumni and fostering a lifelong connection to the institution. By joining our team, you'll have the chance to contribute to a mission that supports educational initiatives, scholarships, and programs that positively impact the lives of Purdue students and graduates. The Foundation's commitment to education and community engagement provides a fulfilling work environment where you can make a meaningful difference in the lives of individuals and the broader community. Additionally, you'll have access to a network of passionate colleagues and the resources needed to drive positive change, making the Purdue For Life Foundation an inspiring and rewarding place to build your career.

Responsibilities

• Email Marketing & CRM (Marketing Cloud): Support the execution of email campaigns by translating campaign goals and creative briefs into accurate and effective email campaigns within Marketing Cloud.
• Coordinate campaign timelines, QA processes, and deployment schedules in collaboration with the Sr. Director, Digital Campaigns and cross-functional partners.
• Assist with audience segmentation, testing, and deployment following established standards and best practices.
• Monitor and report on key performance metrics (open rates, click-through rates, conversions) and share insights to inform future campaign improvements.
• Support the use of email testing tools (e.g., Litmus) to ensure accessibility, rendering accuracy, and quality control.
• Maintain clear and proactive communication with partners regarding timelines, expectations, and post-campaign results.
• Digital Fundraising Platforms (Crowdfunding, Auctions, & Other Digital Tools): Support the setup and execution of crowdfunding campaigns and online auctions under established processes and guidance.
• Monitor campaign performance and compile reports on participation, revenue, and engagement metrics.
• Assist campus partners and internal teams with platform use, campaign setup, and troubleshooting to ensure accurate and timely launches.
• Stay informed on platform updates and new features and escalate opportunities or issues to senior team members.
• Help maintain documentation, templates, and resources that support consistent and effective platform use.
• Participate in training sessions and assist with onboarding or support materials for internal and external users.

Required Skills, Knowledge and Abilities

• Experience with Salesforce Marketing Cloud, crowdfunding platforms, online auctions, and other digital fundraising tools.
• Strong project management and organizational skills with the ability to manage multiple tasks and timelines.
• Knowledge of digital fundraising, donor engagement, email marketing best practices, and audience segmentation.
• Ability to analyze campaign data and summarize insights for team review.
• Familiarity with email QA and testing tools such as Litmus and basic HTML/CSS for email.
• Excellent communication, problem-solving, and cross-functional collaboration skills.
• Willingness and ability to learn new systems, tools, and processes in a changing digital environment.

Qualifications

• 2 years minimum experience in digital marketing, content, consumer marketing, advertising, or related field.
• Bachelor's degree preferred; an equivalent combination of education, training, and relevant experience may be considered.

Benefits

• 10 paid holidays per year.
• Accrue up to 22 vacation days a year.
• Traditional pre-tax 403(b) and Roth retirement plans available.
• 10% employer contribution to your retirement plan and immediate vesting.
• Health Savings Account - earn up to $700 annually towards medical expenses.
• Employer funded Preventative Dental and Vision insurance.
• Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.

Department: Broad-Based Campaigns and Strategic Engagement
Employment Type: Full Time
Location: Purdue for Life Foundation
Workplace type: Hybrid