Digital Campaign Specialist

About the role

TEGNA is seeking a Digital Campaign Specialist to support local broadcast stations with their digital advertising operations. This role offers an excellent opportunity for individuals looking to grow their career in digital ad operations within a collaborative and fast-paced environment. As a Digital Campaign Specialist, you will work exclusively with TEGNA properties across various ad-serving platforms and order management systems. You’ll help manage CTV (Connected TV) and digital advertising campaigns from setup through delivery, ensuring they launch accurately, run smoothly, and meet performance goals. This position involves campaign trafficking, troubleshooting, optimization, reporting, and quality assurance, making it ideal for individuals with strong technical aptitude, attention to detail, and an interest in digital advertising technology. This role includes participation in an on-call rotation after appropriate training.

Responsibilities

• Master the digital workflow between business units and Ad Operations.
• Develop expertise in ad servers and order management systems, with an emphasis on CTV campaign execution.
• Set up, schedule, and manage digital advertising campaigns accurately, including CTV-specific formats and delivery methods.
• Ensure proper deployment of creative assets by understanding ad specifications, templates, and ad-tag technologies, including VAST/VPAID tags and dynamic ad insertion.
• Provide timely support to TEGNA stations and internal stakeholders, particularly for CTV and digital campaign delivery issues.
• Troubleshoot campaign performance concerns and conduct quality assurance reviews to ensure campaign accuracy and effectiveness.
• Send campaign reports, communicate technical information clearly, and manage service-level agreement expectations.
• Monitor shared inboxes and workflow systems consistently and respond to requests in a timely manner.
• Track campaign performance and implement optimization strategies, including fill-rate management, frequency capping, and ad podding.
• Ensure campaigns meet applicable rate-card requirements and revenue-margin standards.
• Collaborate effectively with vendors, stations, and internal teams while maintaining a customer-focused approach.

Requirements

• Bachelor's degree from an accredited university or college in a related discipline required.
• 1–2 years of experience with ad-serving platforms, digital advertising, campaign management, or ad trafficking preferred.
• 3–5 years of practical experience in digital technology or advertising may be accepted in lieu of a degree.
• Hands-on experience with CTV ad trafficking, Server-Side Ad Insertion (SSAI), and VAST/VPAID tags is preferred.
• Strong technical aptitude and the ability to work effectively in a technical environment.
• Excellent organizational skills and strong attention to detail.
• Ability to manage multiple projects and priorities simultaneously.
• Strong verbal and written communication skills, including the ability to explain technical concepts clearly to different audiences.
• Proficiency with Microsoft Office applications, including Excel, Outlook, and Word.
• Basic knowledge of HTML and JavaScript is a plus.
• Experience with CTV or digital advertising platforms such as Publica or Google Ad Manager (GAM) is preferred.
• Quick learner with a growth mindset and collaborative approach to teamwork.

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

Pay

Pay Range $23—$25 USD

Schedule

Location: This role may be based at any TEGNA market location. Candidates should be located within commuting distance of a TEGNA market office and will follow the hybrid work schedule applicable to their local TEGNA location.