Digital Campaign Specialist
Premion, the Over-the-Top (OTT) advertising and media business of TEGNA Inc., seeks a Digital Campaign Specialist to support all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation, and tracking. This role involves maintaining relationships with third-party vendors and media agencies to ensure proper delivery of digital ad campaigns. Premion is a high-growth division of TEGNA.
About the role
The Digital Campaign Specialist will implement and manage online advertising campaigns, monitor delivery, optimize performance, and collaborate with Sales and Yield Management teams to ensure successful outcomes. The role requires understanding site ad functionality, including all ad products available, and may include weekend or after-hours work.
Responsibilities
- Implement and manage online advertising campaigns
- Perform day-to-day ad scheduling in PRISM
- Monitor campaign delivery from start to finish and optimize as needed
- Consult with Sales to ensure successful advertising campaigns
- Work with Yield Management to manage margins
- Review daily reporting to identify potential issues and problems
- Perform ad placement, scheduling, and updates for customers, including after-hours support
- Prepare and edit HTML code used to track ad creative
- Follow up with immediate action and provide concise, timely feedback within deadlines
- Self-manage tasks and schedule for effective time management
- Troubleshoot targeting issues, resolve traffic discrepancies, and reconcile delivery
- QA all VAST tags and MP4 files to meet specifications
Requirements
- 1-2 years of online ad trafficking experience
- Ability to multi-task and work efficiently in a high-paced, changing environment
- Knowledge of HTML, CSS, Flash, and JavaScript
- Strong organizational and time management skills
- Strong written and communication skills
- Able to interact comfortably with clients and internal departments
- Ability to take initiative and drive projects with minimal supervision
- BA/BS preferred
Benefits
- Comprehensive medical, dental, and vision coverage through Blue Cross Blue Shield of Texas
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) program with 100% company match on the first 4% of pay, vested from day one
- Nine free virtual doctor’s appointments annually through Teladoc for all employees and eligible family members
- Twelve free annual therapy sessions with a licensed clinician through Spring Health
- Generous Paid Time Off (PTO) and nine paid holidays per year
Some positions may be covered by a collective bargaining agreement, affecting benefit applicability.