Digital Campaign Specialist

About First Connect

First Connect Insurance Services is a digital platform providing independent insurance agents with access to top US carriers and the optionality necessary to grow their businesses. Agents can work with over 150 carriers, selling various insurance policies, including home, auto, small business, and more. We're on a mission to overhaul the technology agents have access to, putting consumer-grade software at their fingertips. We have partnerships with thousands of active agents with hundreds joining monthly and plan to accelerate our growth.

Responsibilities

• Own end-to-end campaign builds: drip automation, forms, landing pages, and email assets across all campaign types
• Build and manage remarketing campaigns to re-engage unconverted leads
• Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns
• Build emails in HubSpot's email builder, coding templates, optimizing subject lines and preview text, and ensuring renders correctly across devices and clients
• Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS
• Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, and turn results into clear recommendations
• Monitor campaign performance daily/weekly and prepare regular reporting
• Coordinate with Marketing, Product, and Sales to ensure campaigns reflect current carrier offerings, promotions, and platform capabilities

Requirements

• Bachelor's degree in marketing, business, or related fields
• 3+ years of experience building and managing campaign assets (forms, landing pages, emails)
• Hands-on HubSpot experience required — Marketing Hub, Workflows, and email campaigns at minimum
• Proficient in HTML/CSS for email and landing page builds
• Experience building landing pages in HubSpot Content Hub or similar CMS
• Experience running A/B testing programs with documented results
• Data-driven: comfortable reading campaign analytics and adjusting strategy based on performance
• Strong project-management instincts, with the ability to run multiple campaigns simultaneously and meet deadlines
• Excellent written communication skills for briefing creative and reporting on results

Preferred Qualifications

• Experience marketing to insurance agents, financial services professionals, or another regulated industry
• Experience building landing pages in HubSpot Content Hub or similar CMS
• Background in B2B, SaaS, or marketplace/platform businesses
• Experience in high-volume lead acquisition environments
• Exposure to incentive or loyalty program marketing
• HubSpot Marketing Hub certification

Benefits

• Multiple medical plans to choose from and 100% employer-covered dental; vision plans for team members and their families
• 401(k) retirement plan, short- and long-term disability, employer-paid life insurance
• Flexible Spending Accounts (FSA) for health and dependent care
• Employee Assistance Program (EAP)
• Equity compensation eligibility
• Training and internal career growth opportunities
• Flexible time off

Pay

The base pay range for this role is $65,000 – $75,000. Exact compensation may vary based on skill set, experience, education/training, location, business needs, and market demands.