Digital Campaign Specialist

Primary Responsibilities

• Execute and support multi-channel digital marketing campaigns
• Build and optimize digital customer journeys across web and email channels
• Develop campaign landing pages, event pages, emails, forms, and web content
• Coordinate campaign implementation from kickoff through launch
• Manage campaign assets, coding, URLs, redirects, and publishing
• Execute email automation and A/B testing
• Support search marketing initiatives (SEO and paid search)
• Collaborate with marketing, communications, digital channel, social media, and regional teams
• Prepare campaign rollout packages and coordinate country-specific requirements
• Monitor campaign performance and recommend optimizations
• Ensure campaign quality, timeliness, and adherence to digital marketing best practices
• Deliver campaign leads to CRM teams

Required Skills

• Multi-channel digital campaign execution
• Email marketing and automation
• Landing page development
• Customer journey implementation
• Content Management Systems (CMS)
• SEO and SEM fundamentals
• Organic keyword research
• Web content publishing
• Digital campaign deployment
• A/B testing
• Campaign optimization
• Stakeholder management
• Cross-functional collaboration
• Analytical and problem-solving skills
• Project coordination
• Attention to detail

Preferred Technical Skills

• Eloqua
• Sprinklr
• Scrivito CMS
• CMS platforms
• Email automation platforms
• Google Search/SEO tools
• Digital analytics tools

Preferred Experience

• B2B digital marketing
• Global marketing campaign execution
• Marketing automation
• Demand generation campaigns
• Healthcare or enterprise technology marketing (preferred but not mandatory)
• Working with international stakeholders

Soft Skills

• Excellent communication skills
• Strong organizational abilities
• Self-starter
• Ownership and accountability
• Ability to manage multiple priorities
• Fast learner
• Collaborative mindset
• Customer-focused approach
• Strong analytical thinking
• Adaptability in fast-paced environments

Ideal Candidate Summary

The ideal candidate has 3-5 years of experience executing integrated digital marketing campaigns across email, web, search, and landing pages. They are proficient with marketing automation and CMS platforms such as Eloqua, Sprinklr, or Scrivito, understand digital customer journeys, SEO, A/B testing, and campaign optimization, and can effectively coordinate cross-functional global stakeholders to deliver high-quality, data-driven marketing campaigns. Experience in B2B marketing and demand generation is highly desirable.