Digital Campaign Measurement Specialist, Enterprise/Brand Sales (Remote)
Yelp · United States · 6 days ago
RemoteRemoteAdvertisingFull-time
What You'll Do
- Client Measurement & Attribution
- Serve as a key measurement expert on client engagements, partnering with sales teams to deliver actionable insights and guidance.
- Develop and implement attribution models, lift studies, and performance analyses for client-facing projects.
- Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design.
- Translate complex analytics into clear, relevant business recommendations for marketing stakeholders.
- Support clients in understanding cross-channel performance and maximizing the impact of their media investments.
- Use Chatbench, Yelp’s internal tool that provides secure access to a number of LLM models, to research, draft proposals, analyze data and overcome objections.
- Sales Enablement & Revenue Impact
- Equip account teams with compelling measurement narratives and insights to support renewals, upsells, and new business pitches.
- Build and present measurement playbooks, ROI cases, and insight packages tailored to client verticals and needs.
- Define KPIs, reporting standards, and best practices for measurement with account team partners.
- 3+ years experience in digital advertising, analytics, measurement, or marketing science.
- Direct experience delivering analytics or measurement solutions to clients at a platform, publisher, or agency.
- Proficient in attribution, lift testing, experimentation, and digital media modeling.
- Ability to communicate complex analytical concepts clearly to non-technical audiences.
- Success working cross-functionally with sales teams and marketers.
- Familiarity with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors.
- Experience with MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), incrementality, identity solutions, and event tracking.
- Strong business storytelling skills and an understanding of privacy impacts on measurement.
- Able to handle objections and negotiate measurement/KPI’s with key client decision-makers.