Digital Marketing Specialist (Remote)

Cella is seeking a Digital Marketing Specialist for our client, a leading organization in healthcare services and products. If you thrive on bringing digital assets to life, love optimizing user experiences, and have a strong foundation in Content Management Systems, this role is for you!

Responsibilities

• Asset Creation & Maintenance: Building and maintaining digital marketing assets, including templated banners, landing pages, and messages using Adobe Experience Manager (AEM).
• Subject Matter Expertise: Serving as the go-to SME for AEM and other core digital marketing tools.
• Cross-Functional Collaboration: Partnering with marketing teams to translate project requirements into effective digital solutions, and aligning on-site user experiences with broader omnichannel marketing strategies.
• Request & Project Management: Triaging and managing incoming production requests in Workfront, ensuring timely completion, strict adherence to brand standards, and proper task tracking.
• Optimization & Tracking: Partnering with stakeholders to ensure revenue tracking functions correctly, while optimizing content for SEO and the overall user experience.
• Workflow Enhancement: Reviewing, documenting, and improving existing workflows to elevate execution standards across internal teams and vendor partners.
• Troubleshooting: Actively diagnosing and resolving technical issues related to digital content display and functionality.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Professional Experience: 5+ years of experience in digital marketing and content management is preferred.
• CMS Expertise: Proficiency in Adobe Experience Manager (AEM) is highly preferred, though comparable CMS experience will be accepted.
• Optimization Tools: Hands-on experience utilizing Adobe Target for digital optimization and personalization.
• Project Management Tools: Strong project management skills, with professional experience using Workfront and familiarity with Jira (or similar tracking systems).
• Technical & SEO Skills: A solid foundational understanding of HTML and CSS, alongside a strong knowledge of SEO best practices.

Core Competencies

• Proven ability to manage multiple projects simultaneously, maintain a sharp attention to detail, meet tight deadlines, and demonstrate excellent problem-solving skills.

Industry Compliance

• Prior exposure to working within a regulated, compliance-driven environment is a major plus (the team is flexible on industry background and willing to train on specific protocols).

JobID: 062026-135701
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

This posting is open for thirty (30) days. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).