Digital Marketing Specialist (Remote)

About the role

We are looking for a Digital Marketing Specialist to develop and implement online marketing strategies that drive engagement and conversion. The role requires a strong understanding of digital marketing channels and tools.

Responsibilities

• Develop and manage digital marketing campaigns.
• Oversee a social media strategy.
• Manage and maintain the organization's website(s).
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
• Continually work on the Search Engine Optimization (SEO) of the website(s).
• Fix any errors or bugs in online content.
• Edit and post videos, podcasts, and audio content to online sites.
• Arrange webinars and webcasts.
• Create online banner adverts and oversee pay-per-click (PPC) ad management.
• Write copy for email marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Work on printed material to supplement online products.
• Attend product launches and networking events.

Requirements

• 1-2 years of experience in digital marketing.
• Bachelor of Social Science in Anthropology or related field.

Skills

• Analytical skills
• Business development

Location: Anywhere in Bangladesh | Job Type: Full-Time | Workplace Type: Remote