Digital Marketing Specialist - Remote

About The Role

We are seeking a highly motivated Digital Marketing Specialist to join Nedap Livestock’s dynamic team to support our growth across North America. In this role, you will be responsible for executing integrated digital marketing strategies that enhance brand visibility and engagement. Your primary focus will be on content creation, campaign management, and community engagement across various digital platforms. You will work closely with internal teams and external partners to ensure marketing initiatives are aligned with business goals and maintain high standards of quality and consistency.

Qualifications

• Bachelor’s degree in Digital Media, Marketing, Advertising, Communications, Business, or a related field (or minimum of 5 years of relevant work experience if degree is not in the specified fields)
• At least 3 years of professional experience in digital marketing or related roles
• Proficiency in content creation across email, websites, social media, and digital platforms
• Experience managing social media channels and community engagement initiatives
• Knowledge of paid media campaigns, SEO, and performance marketing tools
• Familiarity with marketing automation and CRM tools such as Hubspot is a plus
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly
• Excellent communication and collaboration skills across diverse teams and stakeholders
• Ability to work independently with a proactive, "can-do" attitude
• Remote work capability with preferred location in the Midwestern U.S.
• Ability to occasionally lift and carry items weighing 15-30 pounds
• Willingness to travel domestically and internationally as required

Responsibilities

• Create and optimize high-quality digital content that aligns with brand standards, including email campaigns, website content, social media posts, and digital advertisements
• Design and produce print and digital marketing materials tailored to local market preferences and tone
• Manage and grow social media presence by executing regular posting schedules and engaging with community members to foster brand loyalty
• Develop, implement, and optimize paid advertising campaigns using SEO and performance marketing strategies to generate leads and increase brand awareness
• Utilize marketing automation tools such as Hubspot for lead capturing, nurturing, and follow-up activities
• Track, analyze, and report on digital marketing performance metrics, applying insights to refine strategies and improve ROI
• Stay informed about the latest trends and best practices in digital marketing and agriculture technology to ensure competitive strategies
• Collaborate with internal teams and external partners to ensure consistency and quality across all marketing initiatives
• Perform additional duties as assigned to support the overall marketing and business objectives

Benefits

• Competitive salary and performance-based incentives
• Flexible remote work arrangements
• Comprehensive health, dental, and vision insurance plans
• Paid time off and holidays
• Professional development opportunities and training programs
• Collaborative and innovative work environment
• Travel opportunities for conferences, client meetings, and company events

EEO Statement

Nedap Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.