Digital Marketing Specialist (Remote)

About Thrust Aviation

Thrust Aviation is a U.S.-based private aviation company offering on-demand private jet charter, aircraft management, and aircraft sales. Since 2019, we’ve built a reputation for exceptional service, transparent pricing, and operational excellence. As we grow, we’re building a dedicated in-house marketing team to enhance campaign performance, improve brand consistency, and scale lead generation.

About the Role

We’re looking for a technically skilled Digital Marketing Specialist to take full ownership of outbound email marketing, CRM automation, and digital ad execution. This is a hands-on execution role — perfect for someone who loves building campaigns, testing strategies, and seeing results. While this is not a leadership role at this stage, we welcome candidates who are ambitious and may be interested in growing into larger roles as the team expands. You’ll be our first full-time marketing hire in Colombia and play a key role in laying the foundation for future growth.

Key Responsibilities

• Cold Email & Lead Generation
  • Build and manage cold outreach campaigns using tools like Instantly, Smartlead, or Lemlist.
  • Manage inbox rotation, domain warm-up, sending infrastructure, and A/B testing.
  • Handle list enrichment and monitor replies to identify quality leads.
• CRM & Email Marketing
  • Build email automations and nurturing sequences in GoHighLevel or similar platforms.
  • Segment, clean, and manage contact lists to maximize engagement and deliverability.
  • Create and send newsletters and announcements to existing leads and clients.
• Paid Advertising
  • Execute and manage paid media campaigns across Meta and Google Ads.
  • Monitor CPL, CTR, ROAS, and make ongoing optimizations based on performance.
  • Collaborate with internal stakeholders and external designers for creatives and landing pages.
• Reporting & Performance
  • Track and report on campaign performance weekly with actionable insights.
  • Maintain high deliverability and engagement rates across all outbound communications.

Qualifications

• 2-4 years of hands-on digital marketing experience, focused on lead generation.
• Experience running cold email campaigns with tools like Instantly or Lemlist.
• Proficiency with CRMs such as GoHighLevel, ActiveCampaign, or HubSpot.
• Experience with Google Ads, Facebook/Instagram Ads, and basic funnel strategy.
• Fluent in English — excellent written and verbal communication required.
• Self-starter with strong attention to detail and problem-solving skills.

Preferred (Not Required)

• Experience in high-ticket or U.S.-based service businesses.
• Familiarity with private aviation, luxury travel, or concierge services.
• Working knowledge of Canva, Adobe, or Figma.
• Basic HTML/CSS for email formatting.
• Experience in the private aviation, luxury services, or high-ticket sales industries.
• Strong understanding of sales automation tools, AI-driven analytics, and lead generation.

This Role Is Ideal For Someone Who

Wants to roll up their sleeves and do high-quality marketing work; enjoys performance-based, execution-driven environments;