Jobs · Advertising

Manager, Campaign Measurement - Enterprise/Brand Sales (Remote)

Yelp · United States · 3 wk ago
RemoteRemoteAdvertisingFull-time

What You'll Do

  • Team Leadership & Strategy
  • Lead, develop, and scale a high-performing team of Measurement Experts who serve on the frontline account teams.
  • Help define the organization’s measurement vision, frameworks, and best practices used in client engagements.
  • Partner with revenue leadership to embed measurement strategy into account planning and go-to-market motions.
  • Advocate for measurement needs across Product, Data Science, and Engineering.
  • Client Measurement & Attribution
  • Serve as key sponsor on key measurement engagements with top advertisers.
  • Stakeholder in the development of attribution models, lift studies, MMM integrations, and performance analyses.
  • Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design.
  • Translate complex analytics into clear, actionable business insights for C-level marketing decision-makers.
  • Sales Enablement & Revenue Impact
  • Support account team counterparts in navigating conversations on topics such as: MMM, incrementality, cross-device tracking, identity, and privacy.
  • Equip sales teams with measurement narratives that strengthen renewals, upsells, and new business pitches.
  • Build measurement playbooks, ROI frameworks, and insight packages tailored to verticals.
  • Persistently partner with account team counterparts to define KPIs, reporting standards, and system requirements for measurement.
  • Cross-Functional Collaboration
  • Collaborate with Product Marketing and others on development of new measurement solutions.
  • Provide feedback loops on advertiser needs, campaign performance gaps, and platform signal quality.
  • Represent measurement in cross-functional GTM planning and strategic account discussions.

What It Takes To Succeed

  • Deep understanding of attribution, incrementality, lift testing, experimentation, and media modeling.
  • Strong executive presence with ability to communicate complex analytical concepts to non-technical audiences.
  • Required 5+ years of people management experience within digital advertising, measurement, analytics, econometrics, or marketing science.
  • Experience leading client-facing analytics or measurement teams at a platform, publisher, or agency.
  • Preferred Experience
  • Experience with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors.
  • Familiarity with MMM, MTA, identity solutions, event tracking, and privacy-related measurement shifts.
  • Ability to combine technical credibility with business storytelling to drive revenue outcomes.

What You'll Get

  • Effective your first day: Full medical, vision, and dental 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
  • Work from home reimbursement
  • Monthly wellness subsidy
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan
  • Compensation range for this position is $150-170k annually, plus performance based incentives and benefits.

Similar jobs