Manager, Campaign Measurement - Enterprise/Brand Sales (Remote)
Yelp · United States · 3 wk ago
RemoteRemoteAdvertisingFull-time
What You'll Do
- Team Leadership & Strategy
- Lead, develop, and scale a high-performing team of Measurement Experts who serve on the frontline account teams.
- Help define the organization’s measurement vision, frameworks, and best practices used in client engagements.
- Partner with revenue leadership to embed measurement strategy into account planning and go-to-market motions.
- Advocate for measurement needs across Product, Data Science, and Engineering.
- Client Measurement & Attribution
- Serve as key sponsor on key measurement engagements with top advertisers.
- Stakeholder in the development of attribution models, lift studies, MMM integrations, and performance analyses.
- Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design.
- Translate complex analytics into clear, actionable business insights for C-level marketing decision-makers.
- Sales Enablement & Revenue Impact
- Support account team counterparts in navigating conversations on topics such as: MMM, incrementality, cross-device tracking, identity, and privacy.
- Equip sales teams with measurement narratives that strengthen renewals, upsells, and new business pitches.
- Build measurement playbooks, ROI frameworks, and insight packages tailored to verticals.
- Persistently partner with account team counterparts to define KPIs, reporting standards, and system requirements for measurement.
- Cross-Functional Collaboration
- Collaborate with Product Marketing and others on development of new measurement solutions.
- Provide feedback loops on advertiser needs, campaign performance gaps, and platform signal quality.
- Represent measurement in cross-functional GTM planning and strategic account discussions.
What It Takes To Succeed
- Deep understanding of attribution, incrementality, lift testing, experimentation, and media modeling.
- Strong executive presence with ability to communicate complex analytical concepts to non-technical audiences.
- Required 5+ years of people management experience within digital advertising, measurement, analytics, econometrics, or marketing science.
- Experience leading client-facing analytics or measurement teams at a platform, publisher, or agency.
- Preferred Experience
- Experience with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors.
- Familiarity with MMM, MTA, identity solutions, event tracking, and privacy-related measurement shifts.
- Ability to combine technical credibility with business storytelling to drive revenue outcomes.
What You'll Get
- Effective your first day: Full medical, vision, and dental 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
- Work from home reimbursement
- Monthly wellness subsidy
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
- Compensation range for this position is $150-170k annually, plus performance based incentives and benefits.