Marketing Manager (100% Remote)

Responsibilities

• Develop and execute marketing plans across all stages of the sales pipeline, including demand generation, pipeline acceleration, and deal support
• Partner with Sales and Marketing teams to develop solution-focused marketing strategies
• Serve as a primary marketing contact for internal and external stakeholders
• Execute integrated marketing campaigns and events across North America
• Ensure brand consistency, quality, and compliance across all marketing activities
• Manage end-to-end event planning, including sponsor management, speaker coordination, stakeholder alignment, vendor management, asset creation, lead routing, and post-event reporting
• Maintain and monitor demand funnel performance and recommend actions to improve lead generation, pipeline acceleration, and conversion rates
• Analyze marketing performance data and translate insights into actionable recommendations
• Document campaign execution and lead management activities within CRM systems, reports, dashboards, and scorecards
• Leverage reporting tools to monitor sales and marketing performance
• Support lead management processes to improve lead quality and customer journey progression
• Review pipeline health reports and manage escalations with sales and marketing stakeholders
• Build relationships with marketing, sales, and partner teams to support successful campaign execution
• Adapt campaign rollout strategies, target audiences, and communication plans to maximize market impact
• Communicate marketing effectiveness and provide recommendations for continuous improvement
• Manage agency relationships, including vendor selection, budget oversight, statements of work (SOWs), purchase orders, and vendor documentation

Qualifications

• Bachelor's degree or equivalent
• 5+ years of marketing experience, including at least 2 years of marketing execution experience
• Experience in B2B marketing within the high-tech industry
• Experience working in multinational or matrixed organizations
• Experience in regional and/or global field marketing
• Experience supporting multiple lines of business or product lines
• Strong project management skills
• Strong analytical skills with a data-driven approach to marketing
• Strong business acumen
• Experience with CRM systems, reporting, dashboards, and lead management
• Excellent communication and stakeholder management skills
• Able to work independently and collaboratively in a fast-paced environment
• Experience managing agencies, budgets, and vendor relationships