Marketing Manager (Hybrid/Remote)

General Responsibilities

• Execute comprehensive B2B marketing strategies that effectively market to, communicate with, and engage varying demographics, including early-career professionals, mid-level leaders, and corporate executives.
• Develop and implement high-impact marketing initiatives while working within a modest marketing budget and identifying cost-effective opportunities to increase visibility and engagement.
• Manage all content creation and distribution activities, including biographies, publications, podcasts, promotional materials, email campaigns, and thought-leadership content.
• Ensure brand consistency and visual identity across all channels.
• Leverage the marketing capabilities of our CRM and LinkedIn.
• Lead all engagement initiatives across preferred platforms, including paid campaigns and performance tracking.
• Create, edit, and publish compelling marketing content utilizing strong writing, graphic design, and, when necessary, video production/editing skills.
• Manage both strategic planning and day-to-day execution in a small team environment.
• Drive projects independently from concept to execution, contributing creative marketing ideas that measurably grow brand visibility and engagement.
• Monitor marketing trends, audience insights, and campaign analytics to continuously improve marketing effectiveness and audience reach.
• Stay in close contact with the rest of the business development team and partner effectively with the entire Latimer team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 2-3+ years of experience in marketing, digital marketing, or communications roles.
• Experience that includes leading initiatives in a small company, entrepreneurial, nonprofit, or resource-conscious environment.
• Strong content creation skills, including writing, editing, graphic design, and video production/editing.
• Experience managing multiple communication channels and content distribution platforms.
• Excellent project management, organizational, and collaboration skills.
• Ability to work proactively, independently, and creatively while managing multiple priorities.