Demand Generation Manager

About the role

SugarAI is redefining CRM for the age of AI. We deliver on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. We operate on a hybrid model, with a mix of remote work and in-office collaboration at our Denver, CO location, specifically, working in-office a minimum of 2 days per week.

Responsibilities

• Own AMERS execution of new logo demand programs, sales plays, and influence-based go-to-market motions—operating within a globally aligned demand strategy while making fast, independent decisions in the field.
• Manage content syndication, dark funnel engagement, industry trade association strategy, and nurture programs while coordinating tightly with Sales, BDRs, Product Marketing, and MOPs.
• Support product launches with a new-logo lens—positioning new offerings for buyers who have never considered Sugar before.
• Track, analyze, and report pipeline generation, influence, dark funnel engagement, and program effectiveness—going beyond last-click attribution to show how this role creates and captures demand.
• Establish AMERS-informed guidance for market presence and influence strategies (trade associations, communities, publications, influencers) that EMEA and APAC can activate locally.
• Coordinate with Sales Enablement to maintain consistent field readiness, program adoption, and real-time feedback loops across AMERS, EMEA, and APAC.

Requirements

• 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation.
• Experience owning programs with pipeline accountability—you’ve been measured on sourced and influenced pipeline and know how to defend those numbers.
• A strong understanding of modern demand motions, including traditional digital tactics, content syndication, nurture programs, and dark-funnel or influencer-led engagement.
• Experience building or activating trade association strategy, industry communities, or influence-based programs (not just LinkedIn ads).
• A highly organized, execution-focused, and comfortable operating in a matrixed, evolving environment.
• A data-driven mindset with experience measuring impact beyond direct lead attribution.
• A strong collaboration and communication skills cross-functionally.
• Experience with marketing automation platforms and CRM platforms.

Qualifications

• Fluent in modern demand motions, including traditional digital tactics, content syndication, nurture programs, and dark-funnel or influencer-led engagement.
• Experience building or activating trade association strategy, industry communities, or influence-based programs (not just LinkedIn ads).
• Data-driven mindset with experience measuring impact beyond direct lead attribution.
• Strong collaboration and communication skills cross-functionally.
• Experience with marketing automation platforms and CRM platforms.

Skills

• Strategic thinker with a proven track record of driving new logo pipeline contributions.
• Ability to translate global strategy into actionable, pipeline-generating activity.
• Expertise in content syndication, dark funnel engagement, and trade association strategy.
• Strong organizational and execution skills to manage multiple programs simultaneously.
• Experience with marketing automation platforms and CRM systems.

Benefits

• Excellent healthcare package for you and your family.
• Savings and Investment – 401(k) match.
• Unlimited Paid Time Off.
• Paid Parental Leave.
• Online Legal Services (Rocket Lawyer).
• Financial Planning Services (Origin).
• Discounted Pet Insurance (Embrace Pet Insurance).
• Corporate Benefit Program (Working Advantage).
• Health and Wellness Reimbursement Program.
• Travel Discounts.
• Employee Referral Bonus Program.