Demand Generation Manager
Position Summary
Lumeris is seeking a Demand Generation Manager to own both Demand Generation and Account-Based Marketing (ABM) initiatives for Tom, our Primary Care as a Service (PCaaS) platform.
Primary Responsibilities
- Develop and execute comprehensive quarterly marketing plans, taking complete ownership of both Demand Generation and Account-Based Marketing (ABM) strategies to hit target prospect, opportunity, and revenue goals.
- Build and scale targeted ABM programs specifically tailored to large health systems, orchestrating multi-channel plays to engage key decision-makers through complex buying cycles.
- Manage vertical campaign budgets and partner with Product Marketing and Corporate Comms teams to deliver full-funnel GTM campaigns across paid media, content, events, and outbound plays.
- Collaborate closely with Sales Representatives and SDRs to execute account plays, align on key account targets, and maintain clear feedback loops.
- Partner with Product Marketing and Corporate Marketing Teams to produce compelling assets—such as case studies, white papers, webinars, and sales enablement tools.
- Build and maintain performance dashboards to track campaign health, account engagement, and funnel velocity, using data insights to optimize marketing spend.
- Work with the Event manager to support key trade shows and event activations to generate enterprise leads and deepen relationships with target accounts.
Qualifications
- 5+ years enterprise B2B demand generation experience (experience marketing to health system and healthcare provider group executives is a plus).
- Experience developing and executing automated marketing campaigns and lead nurturing using marketing automation and CRM (HubSpot and Salesforce preferred).
- Experience managing digital marketing campaigns, including paid search, paid and organic social, display, retargeting, and email.
- Advanced knowledge of social media platforms, strategies, and tactics (LinkedIn in particular).
- Strong understanding and hands-on experience using Google Analytics to track, monitor, analyze, and optimize campaigns.
- Strong comprehension of SEO/AEO/GEO.
- Attention to detail with outstanding project management skills, including experience with project management systems.
- Be the trusted partner to our internal and external teams that work collaboratively to achieve the best results.
- Demonstrate good judgment and uncompromising integrity.
- Comfortable navigating ambiguous and changing situations.
- Able to juggle multiple projects while maintaining attention to detail and on-time delivery.
Pay Transparency
Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. In addition to the base salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position. The hiring range for this position is: $98,400.00-$132,225.00.
Benefits of working at Lumeris
- Medical, Vision and Dental Plans
- Tax-Advantage Savings Accounts (FSA & HSA)
- Life Insurance and Disability Insurance
- Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
- Employee Assistance Program
- 401k with company match
- Employee Resource Groups
- Employee Discount Program
- Learning and Development Opportunities
- and much more...
Working Conditions
While performing the duties of this job, the employee works in normal office working conditions.
Pay Transparency
The pay transparency information provided above is based on factors such as specific skills, experience, qualifications, location, and comparison to other employees in the same role. Additional incentives and/or equity may apply based on performance and eligibility.
Disclaimer
The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties, and skills required. The physical activities, demands, and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties and responsibilities. Lumeris is an EEO/AA employer M/F/V/D.