Demand Generation Manager
About the Role
As a Demand Generation Manager at Envoy, you'll have the chance to make a significant impact in a role that blends creativity, strategy, and execution. This role is perfect for someone eager to own and optimize high-impact marketing channels, turning creative ideas and sharp strategy into a measurable pipeline. It’s a hands-on opportunity to design campaigns and programs that resonate with our audience and help businesses build safer, more efficient workplaces. Ideal candidates thrive in fast-moving, collaborative environments. You’ll partner closely with marketing, sales, operations, and product, using a data-driven mindset to test new ways to create and capture demand—and play a meaningful role in Envoy’s growth.
Responsibilities
- Plan and execute end-to-end demand gen programs across online and offline channels aligned to business goals.
- Manage paid social acquisition and continuous testing of audiences, bids, and creative to drive qualified traffic and hand-raisers.
- Manage webinar programs, optimizing content, process, execution and follow-up to improve downstream conversion.
- Explore new channels and programs to create and capture demand.
- Partner with Sales Development to meet lead volume and quality targets.
- Build tight feedback loops with marketing, sales, and product to align to quarterly priorities and iterate on messaging and targeting.
- Monitor conversion rates and surface insights at each funnel stage by segment, channel, and offer.
- Run A/B and multivariate tests across ads, landing pages, and lifecycle emails; document learnings and scale winners.
- Oversee the lead lifecycle from capture through sales handoff, ensuring timely nurture, clean ops, and a healthy pipeline.
- Manage agencies and contractors with clear briefs, timelines, and budgets, holding partners accountable to outcomes.
- Report regularly on campaign performance to senior management, with strategic insights and actionable recommendations.
Requirements
- 3–5 years of experience in demand generation or digital marketing, ideally in B2B SaaS.
- Experience running a range of demand gen programs, from self-serve to enterprise sales.
- Experience partnering with BDRs and sales to coordinate, communicate, and deliver offers and campaigns across the buyer’s journey.
- Experience managing third-party vendors, including agencies and contractors.
Skills
- Curiosity and enthusiasm for testing new channels and techniques.
- Strong analytical skills and ease in using data to make decisions and optimize performance.
- Strong writing and communication skills for clear messaging and cross-functional collaboration.
- A growth mindset that thrives in cultures of innovation, collaboration, and continuous improvement.
- Bonus: hands-on experience with Salesforce and Marketo.
Benefits
- A high degree of trust in your ideas and execution.
- An opportunity to partner and collaborate with other talented people.
- An inclusive community where you feel welcomed and cared for as a person.
- The ability to make an immediate impact helping customers create a great workplace experience.
- Support for your personal and professional growth.
Pay
Compensation Range: $110K - $120K
Schedule
This is an onsite position that requires at least 4 days a