Demand Generation Manager

About the role

We're seeking a data-driven Demand Gen Manager to own integrated, pipeline-generating programs for our Retail Commerce platform and Feedonomics business. This role is designed for an Account-Based Marketing (ABM) practitioner with experience in large, named retail brands.

Responsibilities

• Develop and execute a data-informed annual strategy aligned to revenue goals, audience segments, and product priorities.
• Lead account-based, multi-channel programs for target retail accounts, spanning paid digital (search, display, social), email nurtures, webinars, virtual and in-person events, and partner activations.
• Stand up and scale the account-based toolkit, including personalized offers, custom landing pages, account-specific content and nurtures, and reusable plays and templates.
• Run broader-reach demand programs for mid-market retail on BigCommerce (BC), complementing ABM work with scaled campaigns and nurtures for mid-level retail accounts.
• Establish KPIs, track pipeline contribution, analyze conversion performance, and continuously optimize ROI across programs.
• Partner closely with product marketing, content, sales, and sales development to align on target accounts, ensure message consistency, and close the loop on performance.
• Activate partners to amplify campaigns and manage agency, media buyer, and vendor relationships to scale programs effectively.
• Use marketing automation and CRM integrations to refine nurture journeys and audience segmentation.
• Build and coach a small but high-performing team focused on channel execution, pipeline acceleration, and operational excellence.

Requirements

• Proven, hands-on experience running Account-Based Marketing (ABM) programs, including building target account lists, orchestrating multi-channel plays, and partnering with sales on named-account pursuit.
• Direct experience marketing to large, enterprise retail brands, with a track record of generating pipeline from complex, multi-stakeholder retail accounts.
• 5+ years of B2B demand generation experience, ideally in SaaS or commerce technology.
• Proven success developing and executing integrated, multi-channel pipeline-driving campaigns.
• Deep understanding of ecommerce, digital commerce platforms, and the retail technology ecosystems.
• Clear understanding of commerce platform / technology competitive landscape, experience with both take-out campaigns and platform (competitor) agnostic GTM motions.
• Demonstrated ability to measure and improve campaign ROI, pipeline contribution, and customer acquisition cost.
• Excellent collaboration, communication, and stakeholder management skills.
• Strategic thinker with hands-on execution experience and a strong bias for action.

Preferred Qualifications

• Experience with product feed management, retail media, or marketplace selling (e.g., Google Shopping, Amazon, Meta, Walmart), or marketing a data-feed / product-data solution such as Feedonomics.
• Familiarity with ABM technology stacks and intent data platforms (e.g., 6sense, Demandbase).
• Knowledge of partner marketing and marketplace growth strategies.
• Bachelor’s degree in Marketing, Business Administration, or related field (MBA or equivalent experience a plus).

Benefits

At Commerce, we offer a competitive compensation package, including a range of $115,200 - $134,310, based on relevant experience, skills, qualifications, and geographic location. We also consider internal equity to ensure fair and consistent pay practices across our teams. Where applicable, this role may also be eligible for variable compensation (such as bonus or commission), equity, and benefits in accordance with local policies.

Pay

The national base salary range for this role is posted above in this job post. Final compensation will be determined based on factors such as relevant experience, skills, qualifications, and geographic location. We are committed to equitable and transparent pay practices that align with market data, internal equity, and individual contribution.