Demand Generation Manager

About the role

We’re looking for an exceptional Demand Generation Manager to help us scale and compete in our PropTech category. You’ll own and execute day-to-day programs that drive pipeline across key segments and buying committees.

Responsibilities

• Deploy Multi-Channel Campaigns: Execute day-to-day demand gen and ABM programs that drive pipeline across key segments and buying committees.
• Targeting & Playbooks: Partner across GTM teams to implement target account lists, build segments, and deploy full-funnel campaign plays.
• Channel Innovation: Continually test and optimize new channels, ad creatives, and audiences to identify fresh growth opportunities and increase channel efficiency.
• Conversion Optimization: Partner with Web and Product Marketing to optimize landing pages, forms, CTAs, and campaign messaging for maximum conversion.
• Rapid Iteration: Run fast experimentation cycles on ad copy, creative assets, and outbound tactics based on performance data and sales feedback.
• Measurement & Operational Support: Monitor and report on campaign ROI, conversion rates, and pipeline velocity, escalating insights to marketing leadership.
• Infrastructure & Ops: Partner with Marketing & RevOps to ensure proper campaign tracking, lead routing, lead scoring, and attribution.
• Budget Tracking: Track day-to-day ad spend and campaign forecasting to ensure resources are being deployed efficiently.

Requirements

• 5+ years of hands-on experience in B2B marketing, with a dedicated focus on executing demand generation and customer acquisition campaigns.
• Experience working in a fast-paced, high-growth startup or technology company environment.
• Deep tactical expertise in at least 2 growth channels (e.g., Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support).
• A highly execution-biased, systems-oriented marketer who loves digging into the tools and getting campaigns across the finish line.
• Strong working knowledge of marketing automation platforms, CRM systems, and other marketing technologies (HubSpot, Salesforce, LinkedIn Campaign Manager, AI productivity tools, etc.).
• Excellent collaborator with a history of aligning tightly with Sales, SDRs, and core marketing team members.

Qualifications

• Proven track record of driving measurable results in demand generation and customer acquisition campaigns.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Experience with marketing automation tools and CRM systems.
• Excellent communication and interpersonal skills.

Skills

• Marketing Automation
• CRM Systems
• Marketing Technologies (HubSpot, Salesforce, LinkedIn Campaign Manager)
• ABM Tools
• Email Marketing/Lifecycle
• SEO
• Outbound Support

Benefits

• Remote-First Work Environment
• Competitive Compensation
• Paid Time Off
• Your Health Matters
• Peace of Mind (On Us)
• Investment in Your Future

Pay

Competitive salary and benefits package.

Schedule

Full-time position, remote-first.