Demand Generation Manager

Career Overview

MX is a fintech company dedicated to empowering financial strength worldwide. With a history of overcoming growth challenges, MX now stands at a phase of accelerated growth and innovation. The company fosters a culture of curiosity, accountability, and impact, encouraging employees to contribute meaningfully and grow alongside the company.

About the Role

The Demand Generation Manager will oversee integrated campaigns and partner relationships that drive demand. Key responsibilities include executing campaigns across various channels, managing partner relationships, and maintaining strong connections with industry analysts and consultants.

Responsibilities

• Own end-to-end execution of integrated campaigns across email, paid, web, and events—from brief to measurement
• Design and manage Marketo lifecycle and nurture programs to move FI accounts from first touch to SQL
• Build and maintain segmented audiences by persona, account tier, and journey stage; turn unworked signals into targeted plays with BDRs and RevOps
• Serve as the primary marketing contact for strategic partners—coordinating co-marketing programs, joint GTM activities, and co-branded campaigns
• Build partner-facing playbooks, solution briefs, and talking points that make MX easy to position and recommend
• Own MX's relationships with Forrester, Gartner, Cornerstone Advisors, and key FI technology consultants—managing briefings, inquiries, and positioning
• Build active presence in BAI, ABA, CUNA, NAFCU, and other associations through speaking slots, working groups, and warm introductions
• Surface opportunities for MX executives to engage at industry events and in analyst research
• Brief and coordinate Content, Design, and Product Marketing to source campaign assets and co-branded materials grounded in MX's strongest proof points
• Track SQL growth, pipeline contribution, partner-influenced pipeline, and marketing ROI in Salesforce, HockeyStack, and Domo
• Run post-campaign and quarterly partner reviews to identify what moved the number and reallocate spend

Qualifications

• 8+ years of B2B marketing, with meaningful time in campaign management, demand generation, and/or partner or channel marketing
• Hands-on Marketo experience building lifecycle and nurture programs; Salesforce proficiency required
• Proven experience in financial services—working with analysts, consultants, or associations that influence FI technology decisions
• Track record of integrated campaigns and co-marketing programs that generated measurable pipeline
• Strong relationship builder—comfortable engaging analysts, C-suite executives, and partner leadership in person and at industry events
• Willingness to travel regularly to cultivate relationships with consultants, analysts, and association partners
• Excellent project manager—able to run concurrent campaigns and partner programs without dropping threads
• Familiarity with HockeyStack, Clay, LeanData, or similar tools is a plus