Demand Generation Manager
The Opportunity
Hinge Health is expanding its reach in 2026 and needs a strategic Demand Generation Manager to drive multi-channel campaigns that will fuel its B2B sales pipeline. Your role will involve architecting campaigns that connect employers, health plans, and partners with transformative care solutions.
Hybrid Model
We embrace a hybrid work model where employees are required to be in the office 3 days a week. The San Francisco office is dog-friendly.
What You'll Accomplish
In your first 3 months:
- Optimize current paid advertising campaigns (LinkedIn, Google Ads, display)
- Leverage AI-powered tools for scaling campaign production and improving targeting
- Own and execute at least one high-impact campaign, testing messaging and channel mix
In your first 6 months:
- Launch ABM campaigns in partnership with Commercial Marketing
- Optimize paid channel performance and implement tracking improvements
- Create dashboards in Google Analytics to measure ROI and pipeline contribution
- Establish a testing framework for continuous campaign optimization
In your first year:
- Own the demand generation strategy for key segments (employer, health plan, consultant, ecosystem partners)
- Manage paid media investments and external relationships
- Scale successful campaigns and create repeatable playbooks
Who You Are
Data-Driven Optimizer:
- Expertise in tracking and optimizing campaigns across multiple platforms
- Proven track record of driving measurable pipeline growth
Paid Channel Expert:
- Deep knowledge of LinkedIn Ads, Google Ads, display advertising, and DSPs
- Ability to execute and optimize campaigns
AI-Augmented Marketer:
- Comfortable using AI tools for ad copy, lead data enrichment, and workflow automation
- Strategic judgment to refine and optimize campaigns
Cross-Functional Collaborator:
- Successfully partnering with Sales, Marketing Ops, and creative teams
- Translating sales goals into marketing strategies and vice versa
Accountable & Results-Oriented:
- Setting ambitious goals and meeting commitments
- Accountability to pipeline metrics and problem-solving under pressure
Basic Requirements
5-7 years of B2B demand generation or digital marketing experience
Deep expertise in paid advertising including LinkedIn Ads, Google Ads, Google Analytics, and display advertising
Hands-on experience with ABM strategies and tools
Proficiency with Salesforce and marketing automation platforms
Strong analytical skills and experience with marketing attribution models
Bachelor's degree in Marketing, Business, Communications, or related field
Preferred Requirements
B2B marketing experience in healthcare, health tech, digital health, or SaaS industries
Familiarity with the healthcare benefits ecosystem
Experience with AI-driven content generation tools or data enrichment platforms
Understanding of marketing attribution models and funnel analytics
Experience in the musculoskeletal (MSK) or chronic condition management space
Experience working in high-growth or venture-backed companies
About Hinge Health
Hinge Health uses technology to scale and automate healthcare delivery, focusing on musculoskeletal (MSK) conditions affecting over 1.7 billion people worldwide. Our AI-powered human-centered care model improves outcomes, experiences, and costs for people moving beyond their pain. We serve over 20 million people through partnerships with 50+ health plans, PBMs, and ecosystem partners. We are headquartered in San Francisco with additional offices in Montreal and Bangalore.
What You'll Love About Us
Inclusive healthcare and benefits
Modern life stipends
Culture & Engagement
Compensation Range
$123.2K - $184.8K