Demand Generation Manager

About the role

TRG Screen is seeking a Demand Generation Specialist to join our growing Marketing team. This role is ideal for a strategic, hands-on marketer who thrives on building from scratch and driving measurable pipeline impact within financial services.

Responsibilities

• ABM Strategy
• Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities
• Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce
• Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless, sales handoff
• Hands-On Campaign Execution
• Brief and guide the creation of bespoke landing pages, email sequences, and webinars
• Configure segments and workflows as needed (not full design or build ownership)
• Cooky targeted plays and joint sales and marketing motions
• Reporting & Analytics
• Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence
• Deliver clear reporting that demonstrates program ROI and informs ongoing strategy
• Sales Enablement & Customer Marketing
• Leverage Gong insights (with admin access) to identify patterns in objections, wins, and buyer behavior
• Develop pitch decks and email sequences informed by call data
• Support customer marketing through nurture sequences for at-risk and expansion accounts
• Cooky ABM plays that bridge sales-qualified leads through to customer retention and upsell

Skills and Qualifications

• 3+ years of experience in B2B SaaS demand generation or digital marketing, with a proven track record of pipeline results in ABM or enterprise account programs
• A strategic thinker who is equally comfortable rolling up their sleeves - you own the plan and execute it
• Sales-credible: confident reviewing call recordings, extracting insights, and translating them into compelling content and sequences
• Hands on experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence platform
• Strong communicator with the ability to collaborate effectively with small, cross-functional teams
• Fully remote-ready with a self-directed working style
• Experience in financial services or data-driven B2B environments is a plus