Demand Generation Manager

Demand Generation Manager, Internal IT

ConnectWise is seeking a Demand Generation Manager to lead the go-to-market strategy for IT buyers within the company. This role will involve building and executing a scalable, high-performing growth engine that drives pipeline and revenue.

• Responsibilities:
• Own the demand generation strategy and execution for IT buyers across target industries, collaborating with Sales leadership and cross-functional teams.
• Evolve and operationalize ConnectWise's go-to-market approach for internal IT, adapting existing GTM motions to effectively reach and engage internal IT buyers.
• Develop and execute integrated campaign strategies spanning channel/indirect motions, digital demand generation, and brand awareness programs to drive pipeline and revenue outcomes.
• Orchestrate integrated campaigns across inbound and outbound channels in partnership with Field Marketing, Digital Marketing, and Marketing Ops.
• Own pipeline metrics for the internal IT business, including MQL volume, MQL-to-SQO conversion, pipeline creation, velocity, and contribution to bookings targets.
• Partner with Rev Ops to build reporting rhythms that track performance, surface leakage, and drive continuous optimization.
• Act as the internal champion for the internal IT buyer segment, communicating campaign strategy, performance, insights, and upcoming programs to Sales leadership and key stakeholders.
• Identify gaps in the demand engine and bring forward recommendations to close them.

Requirements

• 6+ years in B2B demand generation, with a track record of owning pipeline targets and delivering results.
• Experience building or launching demand gen programs from scratch, not just optimizing existing ones.
• Strong cross-functional instincts: ability to align with Sales, work with PMM, and get things done without perfect conditions.
• Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) and a solid grasp of funnel mechanics.
• Data-driven mindset: leveraging data to continuously improve performance and bias toward action.
• Bachelor’s degree in a related field or equivalent work experience.

What You Bring

• Experience in a SaaS or IT channel environment strongly preferred.

Success Looks Like

• In 90 days, you have a clear understanding of the internal IT market opportunity, buyer personas, ICP, competitive landscape, current funnel performance, and gaps in the existing demand engine.
• A 6-month integrated demand plan is defined across channel/indirect, digital, and brand awareness motions, socialized with Sales leadership, and at least one net-new campaign is in-market.
• A weekly or bi-weekly pipeline reporting cadence is established and running.
• Sales and SDR teams know exactly what mid-market demand gen is doing and why.

ConnectWise is an Equal Opportunity Employer committed to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment.