Demand Generation Manager

Duties & Requirements

• Develop and execute a full-funnel B2B demand generation strategy that effectively increases brand awareness and drives leads, opportunities, and pipeline
• Plan and launch creative and engaging lead generation campaigns across all of Zenlayer's target segments and ICPs
• Manage the marketing workstream in HubSpot – help build email campaigns, landing pages, and nurture sequences
• Manage the digital strategy, focusing on Google Ads, LinkedIn, and retargeting
• Work closely with channel and partners teams to support field marketing efforts and drive awareness through events, happy hours, and virtual activations
• Own field marketing strategy and execution – project manage major events (PTC, NANOG, industry conferences) including logistics, booth setup, collateral production, and lead capture/follow-up workflows
• End-to-end management of our webinar program – work with internal subject matter experts, partners, and customers to create a calendar of content that both educates our target audience and drives top-of-funnel leads

Required Qualifications

• 5+ years of experience in B2B marketing, with a track record of developing and executing successful campaigns
• Proven experience planning and project managing field marketing events (trade shows, conferences, sponsorships)
• Experience with a marketing automation platform like HubSpot, Marketo, or Pardot
• Proficiency in Salesforce is a plus
• Experience with WordPress or other landing page builders
• Excellent writing and communication skills, with the ability to create compelling content that engages our target audience
• Strong project management skills and ability to manage multiple campaigns and events simultaneously
• Detail-oriented with ability to manage event budgets, timelines, and vendor relationships