Demand Generation Manager

Job Description

The Sr. Demand Generation Manager owns the strategy and execution for new logo acquisition at Ensora Health. This role is responsible for building scalable, data-driven demand programs that create high-quality pipeline and revenue that Sales can close. You will design and optimize full-funnel campaigns across paid, organic, content, webinars, and events—using AI-enabled tools to move faster, test smarter, and continuously improve performance.

What You’ll Do

• Own marketing-sourced pipeline and new logo revenue targets, with direct accountability for performance.
• Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events—partnering closely with the paid media team on execution while owning overall demand strategy.
• Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization.
• Develop sophisticated audience segmentation by practice size, specialty, geography, and real-time buying signals.
• Design, operate, and continuously optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoff.
• Partner with Product Marketing to translate positioning into high-performing campaign messaging that resonates with therapists and practice owners.
• Collaborate with Sales and RevOps to ensure clean attribution, accurate routing, and reporting that clearly ties programs to revenue outcomes.
• Manage the demand generation budget with a performance-first mindset—allocating spend based on data, not habit.
• Continuously evaluate emerging AI and marketing technologies to improve efficiency, scale, and impact.

Required

• 5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets tied to new customer acquisition.
• Proven ability to build demand programs that generate qualified, convertible pipeline—not just leads.
• Strong analytical mindset with comfort using dashboards, funnel analysis, and data to guide decisions.
• Hands-on experience designing lead scoring, nurture programs, and MQL-to-SQL handoff processes that Sales trusts.
• Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or performance optimization.
• Strong cross-functional collaboration skills with Sales, Product Marketing, Content, and RevOps.
• Excellent writing and editing skills, with the ability to create or direct high-performing ad copy, landing pages, and emails.

Preferred

• Experience in B2B SaaS, healthtech, or vertical software marketing to practitioners or small business owners.
• Experience with marketing automation platforms (HubSpot, Marketo, or similar), CRM systems (Salesforce, HubSpot), and analytics tools (Google Analytics, Power BI, or similar).
• Curiosity and enthusiasm for emerging AI capabilities and how they can responsibly improve marketing outcomes.