Demand Gen Marketer

About the role

Own B2B paid acquisition across multiple channels including digital, out-of-home, and unconventional channels. Run and shape paid strategy across LinkedIn, Meta, billboards, direct mail, and other B2B channels with real ownership over budget and performance.

Work on a product with strong market pull. Help scale a product that already has growing enterprise demand, giving you the opportunity to optimize and accelerate something that customers genuinely want.

Blend strategy with execution. This role is not just campaign management. Influence channel mix, budget allocation, landing pages, creative strategy, attribution, and full-funnel conversion strategy alongside the broader GTM team.

Experiment beyond traditional B2B channels. We're excited about unconventional distribution and creative marketing ideas, especially across out-of-home, direct mail, and high-attention brand moments.

Solve a real targeting challenge. Our buyers are a specific, senior audience - you won't scale through volume alone. This role rewards creative, precision targeting over brute-force spend.

Join a highly analytical and product-minded team. We care deeply about measurement, iteration, and craft. Work with people who think rigorously about growth and care about building excellent customer experiences.

Responsibilities

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
• Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
• Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
• Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
• Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale what works

Requirements

• Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
• You've owned real budget, not a small line item
• You've run multiple paid channels
• LinkedIn, Meta, and beyond - you know how to make them work
• You back every spend decision with data
• CAC, ROAS, pipeline contribution, attribution - you have the rigor to defend your calls
• You've worked at a fast-growing organization with real ownership
• You don't need to be told what to do
• Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams

Qualifications

• Experience with AI tools in marketing workflows
• Out-of-home, billboard, or direct mail experience
• Experience marketing to data/insights buyers, market researchers, or brand teams

Skills

• Strategic thinking
• Data-driven decision making
• Channel and budget strategy development
• Full-funnel optimization
• Targeting creativity

Benefits

• Ownership of B2B paid acquisition across multiple channels
• Opportunity to scale a product with growing enterprise demand
• Flexibility to operate with autonomy and thrive in a fast-paced environment
• Highly analytical and product-minded team culture

Pay

Competitive salary and benefits package

Schedule

Flexible work schedule to accommodate other priorities outside of work