Demand Generation Marketing Manager

Lifecycle Marketing & Lead Management

• Pardot & Salesforce Ownership: Build, maintain, and optimize sophisticated email nurture sequences in Salesforce Account Engagement (Pardot) to progress leads through the funnel.
• Database Hygiene: Own lead scoring, advanced segmentation, and data cleanliness across the marketing database.
• Sales Alignment: Partner closely with the sales team on lead routing, follow-up workflows, and optimizing conversion handoffs.
• Data Integrity: Ensure flawless data flow and synchronization between Pardot and Salesforce CRM.
• Dashboard Management: Build and maintain marketing dashboards covering campaign performance, lead flow, and pipeline contribution.
• Data-Driven Optimization: Translate data into actionable recommendations for ongoing campaign adjustments and budget allocation.
• KPI Tracking: Monitor and report on KPIs across specific marketing channels, segments, and product lines.
• Campaign Execution: Drive comprehensive pre-event and post-event marketing campaigns for trade shows, webinars, and industry events.
• Asset Management: Manage dedicated event landing pages, email sends, lead capture mechanisms, and post-event nurture tracks.
• ROI Tracking: Track and report on event-driven lead generation and overall pipeline performance.
• Organic Presence: Own RDI’s organic social presence (primarily LinkedIn-led), including content planning, posting cadence, community engagement, and performance tracking.
• Video Integration: Collaborate with our in-house videographer to seamlessly integrate high-quality video assets into social campaigns.
• Paid Social: Identify, test, and execute paid social opportunities (e.g., LinkedIn Ads) as part of broader demand generation campaigns.

Qualifications

• Experience: 3+ years of professional B2B marketing experience, with a heavy emphasis on hands-on demand generation, lifecycle marketing, or marketing operations.
• Tech Stack: Direct, hands-on experience with Salesforce and a major marketing automation platform (Pardot / Salesforce Account Engagement strongly preferred; HubSpot or a comparable tool is acceptable).
• Analytical Mindset: Strong analytical skills with comfort building reports, interpreting data, and using metrics to drive strategic decisions.
• Copywriting: A solid copywriting eye, particularly for B2B email campaigns and professional LinkedIn content.
• Project Management: Self-directed, highly resourceful, and capable of managing multiple initiatives simultaneously without heavy oversight.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (equivalent practical, professional marketing experience will also be fully considered).
• Direct experience marketing to industrial, manufacturing, or technical buyers.
• Familiarity with Account-Based Marketing (ABM) strategies and tools.
• Experience managing paid digital advertising accounts (LinkedIn Ads, Google Ads).
• Basic design literacy and visual alignment skills (Canva, Figma, or Adobe Creative Suite).