Demand Generation Marketing Manager

About the role

Jabil is seeking a Demand Generation Marketing Manager based in St. Petersburg, FL. In this role you will optimize customer and lead generation programs, develop personalized campaigns—primarily via email—and leverage other channels to drive long-term relationships, engagement, and conversion. You will design, execute, and optimize demand generation campaigns to engage leads and customers at different stages of the buyer’s journey, working closely with sales, business unit leaders, Content Marketing, Digital Marketing and other stakeholders to deliver personalized and value‑driven messaging to prospects and existing customers.

Responsibilities

• Design, develop, and manage automated email campaigns that nurture leads and customers, focusing on personalized messaging to increase engagement and conversions.
• Create and optimize segmented email lists and workflows based on buyer personas, ensuring personalized content delivery at each stage of the customer journey.
• Implement programs across other relevant channels, such as telephone, SMS, and WhatsApp, to ensure a cohesive experience across touchpoints and continuity throughout the marketing calendar.
• Own the day‑to‑day management and optimization of HubSpot marketing operations, including lists, segmentation, workflows, automation, lifecycle stages, lead scoring, campaign tracking, data quality, and reporting.
• Develop and manage processes for lead qualification, routing, sales handoff, follow‑up, recycling, and re‑engagement; partner with Sales to ensure lead statuses and outcomes are consistently maintained and communicated.
• Manage and support the pre‑sales and SDR function, including outreach priorities, lead follow‑up, performance expectations, campaign alignment, and feedback between Marketing and Sales.
• Track, analyze, and report on key performance metrics (open rates, click‑through rates, conversions) to continuously improve campaigns and refine segmentation strategies.
• Conduct A/B testing on email content, subject lines, designs, and call‑to‑actions to identify the most effective approaches