Demand Generation Marketing Manager
Motive · United States · 4 wk ago
RemoteRemoteMarketing$90k–$111k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually we need to use for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content.
We need to extract content from posting.
First, "Who We Are" is not a section heading we need; we can ignore.
We need "About the role" maybe from "What We’re Looking For Demand Generation Marketing Manager:" and description. That's about the role. So we can create
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content.
We need to extract content from posting.
First, "Who We Are" is not a section heading we need; we can ignore.
We need "About the role" maybe from "What We’re Looking For Demand Generation Marketing Manager:" and description. That's about the role. So we can create About the role
with paragraph(s) summarizing description (but we must not summarize away detail; we must preserve all substantive information, not invent or summarize away detail. However we can keep the text as is, maybe as paragraphs. We must not omit details. So we can copy the relevant paragraphs.
We need to avoid repeating job title as heading. So we will not put "Demand Generation Marketing Manager" as heading.
We need sections: Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to see what content exists.
Responsibilities: The posting includes "Role Responsibilities" then bullet-like sentences. Also later sections: "Campaign and ABM Execution", "Sales Partnership and Enablement", "Reporting and Optimization". Those are responsibilities subparts. So we can combine them under Responsibilities.
Requirements: Might be "Qualifications" section includes experience etc. There's also "Experience required: Salesforce (required), Asana, Sendoso (or equivalent), Outreach. Glean, Clay (preferred)". That's qualifications/skills. Also "Location Preference". Also "Pay Transparency" includes compensation range.
We need to separate Qualifications vs Skills? The instruction says use headings for those categories if content exists. We can decide to put Qualifications heading for experience/education requirements, and Skills heading for specific tools/technologies.
Benefits: The posting mentions benefits: "Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements)." So we have Benefits content.
Pay: The posting includes compensation range: "For this role, the compensation range is: United States $90,000—$111,000 USD". Also earlier: "Your compensation may be based on several factors...". So we have Pay content.
Schedule: The posting includes location preference and remote/hybrid: "Location Preference: Austin, TX, Nashville TN or San Francisco (2x a week in the office); however for the right candidate we will consider remote USA". That's schedule/hybrid info. So we can put Schedule.
We must not include filler like "commensurate with experience". Not present.
We must not include boilerplate like EEO etc. Remove those.
We must not repeat job title as heading.
We must not include Job ID/requisition numbers.
We must output only HTML fragment.
We need to use for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to decide what to put in lists vs paragraphs.
Responsibilities: many bullet-like sentences. We can make a
with each responsibility as - . Must preserve all detail.
Let's extract responsibilities from the text.
From "Role Responsibilities" paragraph:
"Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across dmid-market, and working with other segment leads to ensure large scale campaigns accurately capture ICP for all segments/personas."
Note there's a typo "dmid-market". We must preserve as is.
"Partner closely with the Content Marketing, Customer Marketing and PMM team to map existing content to the buyer's journey, identify content gaps, and request new content and sales collateral to support campaign objectives."
"Maintain target account lists and apply a working understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging decisions."
"Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup, flagging issues and driving resolution proactively."
"Collaborate with Product Marketing to apply established messaging frameworks to campaigns and adapt messaging for segment-specific needs."
"Develop campaign and creative briefs independently, including copy direction, messaging hierarchy, and design inputs that align to buyer journey stages."
Then there is a heading "Campaign and ABM Execution" with details:
"Partner with channel owners to launch and monitor campaigns across: 6sense Display, LinkedIn, Additional Display channels, Content Syndication, Email, Web, Events/Field, Associations. You will not be responsible for hands on keyboard but work with partners to understand how each channel works individually and collectively to drive new pipeline across buying committees."
"Own execution for select channels, including: Webinars, Calendared Sales Plays, and partnering on Direct Mail: managing end-to-end setup, targeting, launch, and performance tracking."
"Ensure channel execution aligns to defined campaign messaging and buyer journey stages, making adjustments based on performance data and segment feedback."
"Evaluate channel activations and performance and make strategic decisions based on segment and buyer needs, reallocating spend or effort when warranted."
"Build testing and iteration cycles into each campaign to gain a larger understanding of demand generation learnings."
"Leverage AI tools and agentic workflows to accelerate campaign personalization, sales play development, and insight generation — applying a working knowledge of AI to streamline day-to-day execution without sacrificing quality."
Then "Sales Partnership and Enablement":
"Partner with SDRs, AEs, and sales leadership to align marketing campaigns with outbound and inbound motions, ensuring marketing programs support sales priorities and pipeline goals."
"Enable sales teams to act on campaign engagement by providing targeting direction, messaging, sales plays, and enablement materials."
"Maintain regular communication with sales partners to share campaign performance, upcoming programs, and recommended actions, and to incorporate sales feedback into campaign planning."
"Contribute to weekly sales communications that summarize active marketing initiatives, upcoming programs, and sales actions."
"Prepare materials for sales meetings and planning sessions, tailoring content to the audience."
"Attend select sales meetings to stay aligned on priorities and feedback, advocating for marketing programs and incorporating sales input into campaign planning."
Then "Reporting and Optimization":
"Monitor campaign performance and pipeline contribution against goals, identifying trends, risks, and optimization opportunities independently."
"Partner with Marketing Analytics to maintain dashboards and reporting cadences; partner with Marketing Operations and Sales Operations to maintain Outreach dashboards and sales command centers in Salesforce."
"Analyze performance data to understand what is working and why, making recommendations for reallocation or adjustment."
"Contribute to weekly Mid-Market metrics updates with clear, actionable insights."
"Support ad-hoc reporting needs for WBRs, MBRs, and QBRs as requested, translating data into recommendations for leadership."
Thus responsibilities are many items; we can list each as
- .
Now Requirements: Might be separate from Qualifications? The posting has "Qualifications" heading with bullet list of experience etc. Then "Experience required: Salesforce (required), Asana, Sendoso (or equivalent), Outreach. Glean, Clay (preferred)". That could be under Skills or Requirements. We'll treat Qualifications heading for the bullet list of experience/education etc. And Skills heading for specific tools/technologies.
But we also have "Location Preference" which could be under Schedule.
Now Benefits: we have paragraph.
Pay: we have paragraph about compensation range and factors.
Schedule: location/hybrid.
Now we must not include filler like "commensurate with experience". Not present.
Now we need to ensure we don't include any boilerplate like EEO etc. Remove those paragraphs at end.
Now produce HTML.
Structure:
About the role
... (the "What We’re Looking For Demand Generation Marketing Manager:" paragraph plus maybe the first paragraph about Motive? Actually "Who We Are" is not about the role. The "What We’re Looking For Demand Generation Marketing Manager:" includes description of role and what they're looking for. We'll include that as About the role.
We need to preserve all substantive information: The paragraph: "We're looking for someone who brings a marketer's curiosity and a builder's mindset to the Mid-Market segment. You understand the market we serve, the buyers you're reaching, and what moves them to act all while maintaining enthusiasm to solve challenges physical operations organizations face. You're always sharpening the axe: questioning assumptions, testing new approaches, growing your AI skill set and looking for ways to make the next campaign better than the last. You enjoy comfortable operating in ambiguity and a fast-paced environment where priorities shift and are not discouraged by blockers, but motivated to find solutions. If this sounds like you, read on!"
We'll put that in
.
Now Responsibilities:
Responsibilities
- ... each item.
We need to ensure we don't lose any detail. Let's list each responsibility as separate
- . Might be many; we can combine some but must preserve all info. We'll break at natural sentences.
List:
1. Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across dmid-market, and working with other segment leads to ensure large scale campaigns accurately capture ICP for all segments/personas.
2. Partner closely with the Content Marketing, Customer Marketing and PMM team to map existing content to the buyer's journey, identify content gaps, and request new content and sales collateral to support campaign objectives.
3. Maintain target account lists and apply a working understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging decisions.
4. Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup, flagging issues and driving resolution proactively.
5. Collaborate with Product Marketing to apply established messaging frameworks to campaigns and adapt messaging for segment-specific needs.
6. Develop campaign and creative briefs independently, including copy direction, messaging hierarchy, and design inputs that align to buyer journey stages.
7. Partner with channel owners to launch and monitor campaigns across: 6sense Display, LinkedIn, Additional Display channels, Content Syndication, Email, Web, Events/Field, Associations. You will not be responsible for hands on keyboard but work with partners to understand how each channel works individually and collectively to drive new pipeline across buying committees.
8. Own execution for select channels, including: Webinars, Calendared Sales Plays, and partnering on Direct Mail: managing end-to-end setup, targeting, launch, and performance tracking.
9. Ensure channel execution aligns to defined campaign messaging and buyer journey stages, making adjustments based on performance data and segment feedback.
10. Evaluate channel activations and performance and make strategic decisions based on segment and buyer needs, reallocating spend or effort when warranted.
11. Build testing and iteration cycles into each campaign to gain a larger understanding of demand generation learnings.
12. Leverage AI tools and agentic workflows to accelerate campaign personalization, sales play development, and insight generation — applying a working knowledge of AI to streamline day-to-day execution without sacrificing quality.
13. Partner with SDRs, AEs, and sales leadership to align marketing campaigns with outbound and inbound motions, ensuring marketing programs support sales priorities and pipeline goals.
14. Enable sales teams to act on campaign engagement by providing targeting direction, messaging, sales plays, and enablement materials.
15. Maintain regular communication with sales partners to share campaign performance, upcoming programs, and recommended actions, and to incorporate sales feedback into campaign planning.
16. Contribute to weekly sales communications that summarize active marketing initiatives, upcoming programs, and sales actions.
17. Prepare materials for sales meetings and planning sessions, tailoring content to the audience.
18. Attend select sales meetings to stay aligned on priorities and feedback, advocating for marketing programs and incorporating sales input into campaign planning.
19. Monitor campaign performance and pipeline contribution against goals, identifying trends, risks, and optimization opportunities independently.
20. Partner with Marketing Analytics to maintain dashboards and reporting cadences; partner with Marketing Operations and Sales Operations to maintain Outre
- for any list of duties/requirements/benefits. Use
for prose. We need to decide what to put in lists vs paragraphs. Responsibilities: many bullet-like sentences. We can make a
- with each responsibility as
- . Must preserve all detail. Let's extract responsibilities from the text. From "Role Responsibilities" paragraph: "Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across dmid-market, and working with other segment leads to ensure large scale campaigns accurately capture ICP for all segments/personas." Note there's a typo "dmid-market". We must preserve as is. "Partner closely with the Content Marketing, Customer Marketing and PMM team to map existing content to the buyer's journey, identify content gaps, and request new content and sales collateral to support campaign objectives." "Maintain target account lists and apply a working understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging decisions." "Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup, flagging issues and driving resolution proactively." "Collaborate with Product Marketing to apply established messaging frameworks to campaigns and adapt messaging for segment-specific needs." "Develop campaign and creative briefs independently, including copy direction, messaging hierarchy, and design inputs that align to buyer journey stages." Then there is a heading "Campaign and ABM Execution" with details: "Partner with channel owners to launch and monitor campaigns across: 6sense Display, LinkedIn, Additional Display channels, Content Syndication, Email, Web, Events/Field, Associations. You will not be responsible for hands on keyboard but work with partners to understand how each channel works individually and collectively to drive new pipeline across buying committees." "Own execution for select channels, including: Webinars, Calendared Sales Plays, and partnering on Direct Mail: managing end-to-end setup, targeting, launch, and performance tracking." "Ensure channel execution aligns to defined campaign messaging and buyer journey stages, making adjustments based on performance data and segment feedback." "Evaluate channel activations and performance and make strategic decisions based on segment and buyer needs, reallocating spend or effort when warranted." "Build testing and iteration cycles into each campaign to gain a larger understanding of demand generation learnings." "Leverage AI tools and agentic workflows to accelerate campaign personalization, sales play development, and insight generation — applying a working knowledge of AI to streamline day-to-day execution without sacrificing quality." Then "Sales Partnership and Enablement": "Partner with SDRs, AEs, and sales leadership to align marketing campaigns with outbound and inbound motions, ensuring marketing programs support sales priorities and pipeline goals." "Enable sales teams to act on campaign engagement by providing targeting direction, messaging, sales plays, and enablement materials." "Maintain regular communication with sales partners to share campaign performance, upcoming programs, and recommended actions, and to incorporate sales feedback into campaign planning." "Contribute to weekly sales communications that summarize active marketing initiatives, upcoming programs, and sales actions." "Prepare materials for sales meetings and planning sessions, tailoring content to the audience." "Attend select sales meetings to stay aligned on priorities and feedback, advocating for marketing programs and incorporating sales input into campaign planning." Then "Reporting and Optimization": "Monitor campaign performance and pipeline contribution against goals, identifying trends, risks, and optimization opportunities independently." "Partner with Marketing Analytics to maintain dashboards and reporting cadences; partner with Marketing Operations and Sales Operations to maintain Outreach dashboards and sales command centers in Salesforce." "Analyze performance data to understand what is working and why, making recommendations for reallocation or adjustment." "Contribute to weekly Mid-Market metrics updates with clear, actionable insights." "Support ad-hoc reporting needs for WBRs, MBRs, and QBRs as requested, translating data into recommendations for leadership." Thus responsibilities are many items; we can list each as
- .
Now Requirements: Might be separate from Qualifications? The posting has "Qualifications" heading with bullet list of experience etc. Then "Experience required: Salesforce (required), Asana, Sendoso (or equivalent), Outreach. Glean, Clay (preferred)". That could be under Skills or Requirements. We'll treat Qualifications heading for the bullet list of experience/education etc. And Skills heading for specific tools/technologies.
But we also have "Location Preference" which could be under Schedule.
Now Benefits: we have paragraph.
Pay: we have paragraph about compensation range and factors.
Schedule: location/hybrid.
Now we must not include filler like "commensurate with experience". Not present.
Now we need to ensure we don't include any boilerplate like EEO etc. Remove those paragraphs at end.
Now produce HTML.
Structure:
About the role
... (the "What We’re Looking For Demand Generation Marketing Manager:" paragraph plus maybe the first paragraph about Motive? Actually "Who We Are" is not about the role. The "What We’re Looking For Demand Generation Marketing Manager:" includes description of role and what they're looking for. We'll include that as About the role. We need to preserve all substantive information: The paragraph: "We're looking for someone who brings a marketer's curiosity and a builder's mindset to the Mid-Market segment. You understand the market we serve, the buyers you're reaching, and what moves them to act all while maintaining enthusiasm to solve challenges physical operations organizations face. You're always sharpening the axe: questioning assumptions, testing new approaches, growing your AI skill set and looking for ways to make the next campaign better than the last. You enjoy comfortable operating in ambiguity and a fast-paced environment where priorities shift and are not discouraged by blockers, but motivated to find solutions. If this sounds like you, read on!" We'll put that in
. Now Responsibilities:
Responsibilities
- ... each item. We need to ensure we don't lose any detail. Let's list each responsibility as separate
- . Might be many; we can combine some but must preserve all info. We'll break at natural sentences. List: 1. Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across dmid-market, and working with other segment leads to ensure large scale campaigns accurately capture ICP for all segments/personas. 2. Partner closely with the Content Marketing, Customer Marketing and PMM team to map existing content to the buyer's journey, identify content gaps, and request new content and sales collateral to support campaign objectives. 3. Maintain target account lists and apply a working understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging decisions. 4. Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup, flagging issues and driving resolution proactively. 5. Collaborate with Product Marketing to apply established messaging frameworks to campaigns and adapt messaging for segment-specific needs. 6. Develop campaign and creative briefs independently, including copy direction, messaging hierarchy, and design inputs that align to buyer journey stages. 7. Partner with channel owners to launch and monitor campaigns across: 6sense Display, LinkedIn, Additional Display channels, Content Syndication, Email, Web, Events/Field, Associations. You will not be responsible for hands on keyboard but work with partners to understand how each channel works individually and collectively to drive new pipeline across buying committees. 8. Own execution for select channels, including: Webinars, Calendared Sales Plays, and partnering on Direct Mail: managing end-to-end setup, targeting, launch, and performance tracking. 9. Ensure channel execution aligns to defined campaign messaging and buyer journey stages, making adjustments based on performance data and segment feedback. 10. Evaluate channel activations and performance and make strategic decisions based on segment and buyer needs, reallocating spend or effort when warranted. 11. Build testing and iteration cycles into each campaign to gain a larger understanding of demand generation learnings. 12. Leverage AI tools and agentic workflows to accelerate campaign personalization, sales play development, and insight generation — applying a working knowledge of AI to streamline day-to-day execution without sacrificing quality. 13. Partner with SDRs, AEs, and sales leadership to align marketing campaigns with outbound and inbound motions, ensuring marketing programs support sales priorities and pipeline goals. 14. Enable sales teams to act on campaign engagement by providing targeting direction, messaging, sales plays, and enablement materials. 15. Maintain regular communication with sales partners to share campaign performance, upcoming programs, and recommended actions, and to incorporate sales feedback into campaign planning. 16. Contribute to weekly sales communications that summarize active marketing initiatives, upcoming programs, and sales actions. 17. Prepare materials for sales meetings and planning sessions, tailoring content to the audience. 18. Attend select sales meetings to stay aligned on priorities and feedback, advocating for marketing programs and incorporating sales input into campaign planning. 19. Monitor campaign performance and pipeline contribution against goals, identifying trends, risks, and optimization opportunities independently. 20. Partner with Marketing Analytics to maintain dashboards and reporting cadences; partner with Marketing Operations and Sales Operations to maintain Outre