Demand Gen Manager

Responsibilities

• Set and implement the demand generation strategy across various channels
• Make data-driven decisions on budget allocation and channel prioritization
• Develop account-based go-to-market programs using AI personalization
• Design and manage strategic events and webinars to drive pipeline growth
• Optimize program execution across the sales funnel as business needs shift
• Enhance the marketing stack with AI tools and workflows
• Establish KPIs and create comprehensive reporting on demand performance

Qualifications

• 6+ years of demand generation experience in enterprise B2B SaaS, focused on named-account markets
• Experience defining demand strategy and making investment decisions
• Familiarity with AI-driven marketing tools and workflows
• Proficient in executing campaigns using HubSpot, LinkedIn, and Google
• Track record of leading Tier 1 events and webinars with measurable impact
• Broad expertise across multiple demand channels including ABM/ABX and marketing analytics
• Strong writing skills for campaign materials and email promotions

Benefits

• Comprehensive medical, dental, and vision coverage with most premiums covered
• Competitive compensation with equity options and a 401(k) match
• Flexible work arrangements supported with stipends for home office and coworking spaces
• Annual professional development budget for skill enhancement
• Monthly stipends for wellness and lifestyle expenses
• Flexible paid time off to recharge