Demand Gen Manager

About the role

We're seeking a Demand Gen Manager to define and drive how Afresh shows up in the grocery market. This is a high-ownership role at the center of our go-to-market: you'll set the channel strategy, build end-to-end programs, and partner closely with sales to turn engagement into pipeline.

Responsibilities

• Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns
• Make smart investment calls across channels — recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact
• Build account-driven GTM programs that engage a defined, named-account buyer set — designed for scale through AI-driven personalization, enrichment, and signal-based activation
• Flex programs across top, middle, and bottom of funnel as business needs shift
• Set the strategy for our event program — trade shows, field activations, and executive dinners — with measurable pipeline outcomes
• Manage an event coordinator who runs event logistics; you will own on-site execution
• Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution — a meaningful opportunity to shape Afresh's voice across the funnel
• Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment
• Evolve our marketing stack alongside RevOps — bringing your perspective on the AI tools, agents, and workflows that should sit at the center of a modern demand engine
• Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation
• Define KPIs and build full-funnel reporting (with RevOps) that connects HubSpot, Salesforce, and our website into a clear view of pipeline performance and ROI
• Report on demand performance with clear, synthesized insights and recommendations

Requirements

6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market

Direct experience setting demand strategy and making investment calls — channel mix, allocation, and prioritization decisions

A clear point of view on the modern AI-native marketing stack — you've proven out tools and workflows in your own work and bring informed recommendations to the team

Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting — not solely through agencies

Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact

Experience running webinar programs end-to-end, including content development and distribution

Breadth across demand channels — paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics

Strong writer across campaign copy, email, landing pages, and webinar promotion

Skills & Attributes

• Strategic operator who sets the plan, defends it with data, and brings a clear point of view to leadership and sales
• Creative eye and editorial judgment — has taste in campaign concepts, copy, and visual execution, and knows when a program is on-brand vs. generic
• AI-native operator — actively shapes how AI is used in their work, brings informed recommendations on the modern stack, and treats tooling as a competitive advantage
• Thoughtful within constraints — designs precise, high-impact programs for a niche, defined buyer set rather than relying on volume-based playbooks
• Excellent cross-functional partner — particularly with sales — and able to align stakeholders behind a clear plan

Why You’ll Love Working at Afresh

At Afresh, our mission to eliminate food waste starts with investing in our people. We provide a comprehensive support system designed to help you do your best work while maintaining a healthy, balanced life.

Comprehensive Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh. We also provide dedicated mental health support and counseling services.

Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match.

Flexible & Modern Workspace: Whether you work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for flexible workspace access.

Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh.

Holistic Monthly Stipends: Beyond your paycheck, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have what you need to thrive.

Flexible Paid Time Off: We offer flexible paid time off to take the time you need to recharge.

Full-time U.S. employees are eligible for these benefits

About Afresh

Afresh is using AI to tackle the #1 solution to curb climate change: reducing food waste. By building AI specifically for the intricacies of grocery—from the fresh perimeter to the center store—we help grocers minimize waste and maximize sales.

Afresh sits at an incredible intersection of positive social impact, rocket ship financial growth, and cutting-edge technology. Our best-in-class AI research has been published in top journals, including ICML, and our investors include Al Gore’s Just Climate, former Whole Foods Market CEO Walter Robb, and Eric Schmidt's Innovation Endeavors.

Grocery is the past, present, and future of our food system – the waste we create today will impact our planet for years to come. Join us as we continue to build a vibrant, diverse, and inclusive team that embodies our company’s values of proactivity, kindness, candor, and humility.