Demand Gen Manager, Regional

Job Overview

At Lexia Learning, a Cambium Learning Group company, we change lives through the power of literacy and language acquisition. Our mission-driven team helps more than 5 million students learn to read through innovative, research-based technology solutions. We're seeking a passionate, strategic, and data-driven Demand Gen Manager, Regional to build and execute scalable demand generation programs that accelerate growth across priority regional markets.

Job Responsibilities

• Drive Regional Demand Generation: Lead the design and execution of integrated marketing programs that generate awareness, demand, and qualified pipeline within assigned regions and priority states.
• Accelerate Tier 1 State Growth: Develop and manage Supplemental Acquisition, Accelerated Demand, and Conversion Programs tailored for approximately 15 Tier 1 states—aligned to local market needs, buying cycles, and revenue priorities.
• Create Scalable Digital Programs: Create scalable, digital-first campaigns that expand regional awareness and lead generation—supplementing and accelerating national marketing campaign and program efforts through localized execution.
• Execute Regional Campaigns: Develop and manage initiatives such as: Geo-targeted digital advertising, State-specific content syndication, Digital acquisition and re-engagement campaigns, Regionalized paid and organic search, email, and social media campaigns.
• Collaborate Across Teams: Partner with Regional Field Marketing and Content marketing teams as well as other critical go-to-market teams (i.e. field sales and sales leadership, product marketing, etc.) to ensure message alignment, brand consistency, and optimal funnel performance.
• Funnel Optimization: Drive qualified contacts through the revenue funnel toward MQL/A/SQL status, using data insights to improve conversion and efficiency.
• Reporting and Insights: Monitor campaign performance, examine pipeline contribution, track ROI, and share insights to inform ongoing strategy and prioritization.
• Budget and Planning: Manage assigned demand generation budget and contribute to quarterly and annual Metrics, Strategy, and Planning (MSP) processes.
• Project Management: Ensure timely delivery and execution across campaigns, managing multiple programs and stakeholders simultaneously.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5–7 years of experience creating and executing demand generation programs, ideally within education technology or publishing
• Proven success driving measurable pipeline growth through digital and multi-channel campaigns
• Expertise in inbound and outbound marketing tactics: social media, search, digital advertising, email, webinars, and content marketing
• Proficiency with Salesforce.com and marketing automation systems (Eloqua preferred, but any experience is required)
• Exceptional methodical skills with the ability to translate data into actionable insights
• Excellent verbal and written communication skills; adept at tailoring messages to diverse audiences
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• Collaborative team player with a proactive, self-starter mindset

Preferred Job Requirements

• Strategic and Analytical: Connects marketing programs directly to growth outcomes and data insights
• Innovative and Scalable: Builds repeatable digital frameworks that accelerate demand across key states
• Collaborative Partner: Works cross-functionally to align marketing, sales, and product strategies
• Results-Oriented: Focused on measurable impact, optimization, and continuous improvement