Demand Gen BA

About Company

Our client is a global leader in property data, analytics, and technology solutions, powering critical decisions across real estate, mortgage, insurance, and government sectors worldwide. With a data-driven, innovation-first culture, the organization is investing heavily in scaling its Revenue Operations function to support outbound demand generation at enterprise scale.

Job Description

We're looking for a solutions-oriented Business Analyst to serve as the operational engine behind outbound demand generation. This role owns the "how"—translating strategic vision for the lead lifecycle into documented workflows, technical requirements, and trained team behaviors. It's a high-visibility, cross-functional opportunity ideal for someone who thrives on continuous learning and wants direct exposure to Marketing, Sales, and RevOps leadership.

Responsibilities

• Manage Jira ticket submission and lifecycle tracking for project requirements, keeping technical teams on schedule
• Conduct manual Salesforce (SFDC) field audits, ensuring upstream (Marketing) data correctly flows into downstream (Sales) views
• Monitor project timelines and blockers in real time, escalating issues to the Strategy Lead as needed
• Map new workflows in Visio for emerging initiatives (e.g., "Fuel the Funnel") to give the team a visual guide for every project
• Write clear, step-by-step SOPs and user guides that translate complex technical logic into easy-to-follow instructions for Sales and Marketing
• Support creation of PowerPoint decks visualizing project goals, process changes, and data insights for leadership
• Assist with targeted outbound data cleanup tied to demand generation performance issues
• Lead the "manual lift" on solution implementation—coordinating meetings, contributing to solution design, and executing follow-up documentation, guides, and Jira tickets

Required Experience/Skills

• Hands-on experience with Jira (ticket creation, tracking, lifecycle management)
• Working knowledge of Salesforce, particularly field-level data auditing
• Strong process documentation skills (SOPs, user guides)
• Experience with Visio or similar process-mapping tools
• Proficiency in PowerPoint for stakeholder-facing decks
• Excellent written communication—able to translate technical concepts for non-technical audiences
• Strong organizational skills and comfort managing multiple concurrent workstreams
• Self-starter mentality with a solutions-first mindset

Nice-to-Haves

• Prior experience supporting Revenue Operations, Marketing Ops, or Demand Generation functions
• Familiarity with lead lifecycle/funnel stages in a B2B SaaS or enterprise environment
• Experience facilitating cross-functional meetings and driving action items to completion

Education

Bachelor's Degree Preferred, Or Equivalent Professional Experience

Pay

$25/hr

Schedule

10-week contract engagement