DEMAND GEN SPECIALIST

About the role

We're looking for a data-obsessed, campaign-curious builder who thrives on asking "what if we did this..." You'll join a growing marketing team where Marketing, Sales, and Customer Success all operate inside HubSpot, giving you top-tier alignment across leadership to test ideas and track results. Reporting to the Head of Marketing, you'll help turn our proprietary Dark Web intelligence into high-quality leads (MQLs) that drive revenue. We have a million ideas—and you will too. Voice them, design them, run them.

Responsibilities

• The Most Interesting ABM Opportunity: Take full ownership of the Marketing-led ABM strategy, leveraging Q6 Cyber’s unique data library to provide actionable insights to prospects. Design and test these insights with Sales and Intelligence teams, experimenting with a company-backed approach.
• HubSpot Data Powerhouse: Serve as the marketing authority on our combined Sales & Marketing HubSpot instance. Master pipeline tracking, build advanced attribution logic and performance dashboards, and optimize database hygiene and engagement analytics. Own workflows, automation, and dashboards.
• Multi-Channel Campaign Ownership: Scale newly launched and foundational multi-channel campaigns alongside your content strategist partner. Design and execute multi-touch campaigns across online channels and offline events to drive targeted MQLs.
• Brand-Driven Demand: Strengthen Q6 Cyber’s brand as part of your top-of-funnel demand engine strategy, including improvements to our newly renovated website.
• Content & Education: Partner with the Content Strategist to transform fraud intelligence into high-impact educational campaign flows for fraud and risk leaders at financial institutions.
• Performance Intelligence: Use SEO/GEO/AEO tools (e.g., Semrush) to analyze top-of-funnel impact and messaging performance, providing data-driven recommendations to enhance results.

Requirements

• Domain Prowess: 3+ years driving B2B demand for SaaS or data products (fraud or cybersecurity solutions preferred) and a passion for combating cybercrime and fraud.
• HubSpot Mastery: Expert-level knowledge of HubSpot, including pipeline tracking, complex attribution logic, advanced dashboards, and data integrity (list hygiene, segmentation, workflows).
• ABM Excitement: Strong desire to use unique, account-specific data for a scaled ABM strategy. Experience running multi-touch, outcome-based campaigns across online and offline channels.
• Data & Experimentation: Highly experiment-driven, comfortable testing messaging and interest levels, and continuously improving systems. Proven experience with performance intelligence tools (e.g., Semrush).
• Communication: Exceptional ability to communicate process, pacing, and performance metrics clearly to marketing and sales stakeholders.
• Full-Funnel Support: Ability to support both brand influence (top-of-funnel) and sales activation (direct response) strategies.
• Travel: Availability to travel up to once per quarter.