Demand Generation Specialist

About the role

About Our Client: The organization operates within the life sciences and healthcare technology sector, addressing the need for effective clinical research data management solutions. It serves a diverse range of clients including biotechnology companies, contract research organizations (CROs), academic research institutions, healthcare organizations, and life sciences sponsors. The company focuses on providing software that supports clinical research processes, aiming to enhance data-driven decision-making and operational efficiency in regulated industries.

About the Opportunity: The Demand Generation Specialist role is focused on driving pipeline growth and lead generation through multi-channel marketing campaigns. This position is responsible for executing, optimizing, and analyzing demand generation initiatives to deliver qualified leads and sales opportunities that contribute to the organization’s revenue objectives. The role plays a critical part in refining campaign strategies, targeting audiences effectively, and leveraging data to scale marketing efforts.

Responsibilities

• Execute and optimize integrated demand generation campaigns across digital channels including Google Ads, LinkedIn Ads, retargeting, and webinars
• Manage campaign budgets and performance to maximize lead generation and return on investment
• Monitor and report on key performance metrics such as cost per lead, conversion rates, and pipeline contribution
• Develop and maintain reporting dashboards using CRM and analytics tools
• Collaborate with Sales to enhance lead quality and campaign alignment
• Manage audience segmentation and account targeting to improve campaign effectiveness
• Support account-based marketing and targeted outreach efforts
• Conduct landing page optimization and A/B testing to improve conversion rates
• Develop and optimize ad copy, messaging, and creative assets
• Perform market, competitor, and customer research to identify growth opportunities
• Utilize AI-powered marketing tools and automation platforms to improve campaign performance
• Stay updated on industry trends and best practices
• Work cross-functionally with Product Marketing, Sales, Customer Success, and leadership teams

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
• 3–5 years in B2B demand generation, digital marketing, growth marketing, or performance marketing
• Experience managing campaigns on Google Ads and LinkedIn Ads
• Proven success generating qualified leads and pipeline through digital marketing
• Familiarity with Salesforce, Pardot, or similar CRM and marketing automation platforms
• Strong understanding of demand generation metrics and analytics tools
• Ability to interpret data and provide actionable insights
• Experience collaborating with Sales to improve lead quality and conversion
• Excellent project management, organizational, and communication skills
• Capability to manage multiple priorities in a fast-paced, remote work environment
• Self-starter able to work independently

Preferred:

• Experience marketing SaaS, healthcare technology, clinical research, biotechnology, pharmaceutical, or CRO solutions
• Knowledge of account-based marketing strategies and platforms
• Familiarity with intent data and revenue marketing methodologies
• Experience with webinar and content-driven lead generation programs
• Relevant marketing certifications
• Experience using AI-powered marketing and automation tools

Pay

Base Salary: $75,000–$85,000; Annual Performance Bonus: 5–7%; Fully Remote (U.S.)