Demand Generation Specialist

About the role

The Demand Generation Specialist plays a crucial role in ensuring that our marketing campaigns are executed flawlessly. This position requires a highly organized and detail-oriented individual who can manage multiple projects simultaneously.

Responsibilities

• Own the end-to-end build and execution of marketing emails in HubSpot, including A/B testing, copy formatting, list segmentation, scheduling, and communications calendar coordination.
• Leverage HubSpot AI features to accelerate email drafting, subject line testing, and workflow building.
• Build and manage email nurture workflows and drip sequences under the strategist's direction.
• Maintain list hygiene, contact segmentation, and database health within HubSpot alongside Marketing Operations.
• Ensure proper campaign tracking & reporting is functioning correctly between HubSpot and Salesforce.
• Own the full technical setup and execution of webinars across platforms, including Zoom Webinars & Payload CMS.
• Manage all webinar mechanics, including registration page setup, confirmation and reminder emails, workflow configuration, scheduling speakers, day-of coordination, recording management, and post-event follow-up sequences.
• Serve as the Virtual Events Coordinator for 3rd party/sponsored virtual summit and webinar execution, from submitting abstracts to sending lead lists to Marketing Ops.
• Provide hands-on support to the Digital Marketing team on time-intensive tasks, including landing page builds, UTM tracking setup, or submitting creative requests for digital assets.
• Use AI tools to speed up drafting, editing, and formatting of campaign assets.
• Aid in paid media campaign operations across Google Ads and LinkedIn Campaign Manager as needed.
• Own the regular pulling and compiling of campaign performance metrics for the team, including leads by channel, email performance, webinar attendance, and pipeline attribution.
• Assist with monthly and quarterly marketing and budget reporting for team members or senior leadership as needed.
• Support the demand generation strategists and the Sr. Director, Demand Generation & Growth Marketing by taking direction well, flagging issues proactively, and delivering on time.
• Learn our project management tool, Monday.com, to help team members manage campaign launches with content, design, and product marketing teams to ensure timely asset delivery and smooth campaign execution.
• Take ownership of tasks end-to-end so strategists can stay focused on higher-level planning and strategy.

Qualifications

• 2-4 years of experience in marketing, demand generation, or marketing operations (internships and co-ops count).
• Hands-on experience with HubSpot (or similar marketing automation tool) - including email marketing, list setup, and reporting - preferred but not required.
• Experience with webinar platforms such as Zoom Webinars or ON24.
• Comfortable using AI tools - our team uses Claude, Jasper, and HubSpot AI features daily; we expect this person to embrace AI as a core part of their workflow for drafting, summarizing, and accelerating repetitive tasks.
• Exceptional attention to detail - you catch errors before they go out the door.
• Strong ability to manage multiple projects and deadlines simultaneously without losing quality.
• An analytical mindset with comfort pulling, organizing, and presenting data in spreadsheets and dashboards.
• Clear, professional written communication skills.
• A proactive, no-task-too-small attitude - you take ownership, follow through, and ask questions to keep learning and improving.
• Genuine interest in cybersecurity or enterprise software.
• Bachelor's degree in Marketing, Communications, Business, or related field - or equivalent experience.

Benefits & Perks

• Compensation & Financial Security: Base Salary $74,000 - $84,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build.
• Flexible Spending Accounts (Health Care & Dependent Care): to help maximize tax savings.
• Health & Well-Being: Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels, significantly reducing out of pocket costs.
• Health Reimbursement Arrangement (HRA): we reimburse your medical deductible, providing an extra layer of financial protection and peace of mind.
• 100% Employer-paid dental, vision, disability, and life insurance.
• Pet insurance.
• Complimentary Calm app membership to support mindfulness, focus, and better sleep.
• Work-Life Balance & Flexibility: Flexible PTO, Quarterly Wellness Weekends, Remote work stipend to help offset internet and cell phone expenses, Volunteer Time Allowance to support a 501(c)(3) organization you care about.

About Us

ReversingLabs was founded in 2009 with the mission to offer the ultimate threat detection solutions. Our security products are used by some of the largest organizations in the world, including 2 of the top 3 banks, 4 of the top 6 software companies, and 2 of the top 6 insurance companies. We have been honored with numerous awards through the years including the 2023 Global InfoSec Award, 2022 CDM Global Infosec Awards, 2021 SC Media Trust Award for Best Threat Intelligence Technology, a 2020 Stevie Award, and the 2017 JPMorgan Chase Hall of Innovation Award for our truly unique malware and explainable threat intelligence products. Our pioneering technologies, exceptional products, and successful customer deployments also drove investments in ReversingLabs by some of the prominent investors in the world. With remote employees throughout the United States, EMEA, Croatia, Canada, and offices in Boston, United States and Zagreb, Croatia, ReversingLabs will continue to deliver groundbreaking innovation with top global talent. We are committed to an inclusive and diverse team. ReversingLabs is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. If there is a match between your experiences/skills and the Company needs, we will contact you directly. ReversingLabs is an equal opportunity employer. For U.S.-based roles, candidates must be authorized to work in the United States without the need for current or future employer sponsorship. ReversingLabs does not sponsor employment visas at this time. Applicants only - Recruiting agencies, please do not contact.