Demand Generation Specialist

Key Responsibilities

• Build, launch, and maintain nurture campaigns across email, chat, and related automation programs.
• Support lead scoring, lifecycle management, routing updates, list hygiene, and campaign QA in HubSpot and connected systems.
• Monitor HubSpot-to-Dynamics sync health, flag issues, and help resolve lead flow or routing errors.
• Help manage website updates, including page edits, form checks, CTA updates, and routine QA to ensure the site is working properly.
• Coincide with agency or contractor partners on assigned web tasks and follow up on timelines and deliverables.
• Partner with Product Marketing to update website copy, campaign pages, and content offers as needed.
• Support SEO, content alignment, and website optimization efforts that improve discoverability and conversion.
• Run tests on emails, landing pages, and forms; track results and share recommendations.
• Pull campaign data, validate lists, and help maintain dashboards and reporting for Marketing and Sales stakeholders.

Requirements

• 3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen support
• Hands-on HubSpot experience (required); CRM familiarity (Dynamics or similar) a plus
• Exposure to ABM / paid media platforms (e.g., AdRoll, 6sense) and data tools (e.g., Clay)
• Comfortable with campaign setup, workflows, lists, and basic routing in marketing automation
• Basic understanding of B2B funnel stages (lead, MQL, SQL, opportunity)
• Interest in or experience with website updates and basic optimization (forms, CTAs, landing pages)
• Organized, detail-oriented, able to manage multiple requests and timelines
• Strong communicator; collaborates well with Sales, RevOps, Product Marketing, and agencies
• Comfortable pulling reports and QA’ing data to spot issues or trends
• FinTech/payments familiarity is a nice-to-have

Benefits

The base salary range for this position is budgeted for $66,960 to $78,750 with eligibility for an annual bonus and overtime. The actual base salary offered depends on a variety of factors, including but not limited to the qualifications of the individual applicant for the position, years of proven experience, specific and unique skills, level of education attained, certifications or other professional licenses held, business needs, and market demand. Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, open paid time off, generous parental leave, and more!