Demand Generation Specialist

About the role

ModMed is hiring two Demand Generation Specialists to join our full-funnel marketing engine, with each role focusing on a distinct and critical segment of our market. Whether you thrive in a high-volume, fast-paced environment or enjoy navigating the strategic complexities of larger, multi-location accounts, we have a path for you.

One specialist will support our Key Segment (1–3 providers), delivering campaigns focused on immediate ROI, time-savings, and cost efficiencies for doctor-owners operating with lean budgets. The second specialist will focus on our Strategic Segment (4–19 providers), building tailored campaigns that solve for multi-site optimization, total cost of ownership (TCO), and board-level considerations.

Responsibilities

• Partner closely with the Demand Generation Manager to coordinate multi-channel campaigns, ensuring all digital assets (emails, landing pages, and ads) are synchronized and ready for launch.
• Depending on your assigned segment, develop strategies that prioritize task automation for resource-constrained small practices (Key Segment) or address more complex objectives like multi-site optimization, TCO, and staff retention (Strategic Segment).
• Assist in driving project timelines and keeping cross-functional teams like Creative, Operations, and Content perfectly aligned on upcoming deliverables.
• Own the day-to-day tracking of marketing campaign performance metrics across the entire demand generation funnel, including MQLs, SALs, SQLs, and Pipeline.
• Compile weekly and monthly performance reports, identifying key trends and providing initial observations to help optimize our marketing spend.
• Maintain excellent data hygiene within our CRM and marketing automation platforms to guarantee reporting accuracy.
• Support overall budget tracking and vendor management tasks while organizing internal documentation, campaign calendars, and creative brief repositories.
• Schedule and prepare for weekly segment meetings, which includes collaborative agenda setting and capturing actionable next steps.
• Attend strategic meetings for both segments and act as a central liaison between the Demand Gen and Sales Development teams to keep lead follow-up processes running seamlessly.
• Stay updated on ModMed’s evolving product offerings to effectively articulate how our technology solves specific buyer pain points—whether providing "time-back" solutions for independent doctors or driving efficiency and positive staff environments for multi-site groups.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–3 years of hands-on experience in a marketing or similar role.
• Required familiarity with Excel or Google Sheets; prior exposure to Salesforce is considered a strong plus.
• Robust organizational skills, attention to detail, and a proven ability to successfully manage multiple tasks at once.
• A natural curiosity for discovering "the why" behind data and numbers, paired with an eagerness to learn data-driven decision-making.

Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution.
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs.
• Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs.
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed.
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning.
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US).
• Hybrid office-based roles and remote availability for some roles.
• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.