Demand Generation Specialist

Key Responsibilities

• Build and execute multi-touch outbound campaigns across email, LinkedIn, and digital channels, targeting named accounts in priority verticals
• Own the demand generation tech stack, including HubSpot, data enrichment tools, LinkedIn Sales Navigator, and paid LinkedIn for retargeting
• Build and maintain segmented target account lists with structured tiering against Hallcon's account qualification criteria
• Design HubSpot sequences, workflows, and automations that move prospects from first touch through marketing-qualified handoff to sales
• Partner directly with our sellers to refine targeting and increase pipeline conversion
• Produce campaign assets including email copy, landing page content, and short-form supporting content
• Report weekly on campaign metrics: meetings booked, opportunities created, pipeline sourced, cost per qualified meeting, and conversion rates by stage
• Continuously optimize campaign performance through A/B testing, iteration, and channel-mix adjustment

Qualifications

• 2-5 years of hands-on experience in B2B demand generation, growth marketing, or sales development
• Demonstrated experience operating modern marketing technology stacks, with deep proficiency in at least one major marketing automation platform, HubSpot strongly preferred
• Hands-on experience with data and enrichment tools (Clay, Apollo, ZoomInfo, Cognism, or equivalent)
• Track record of building outbound campaigns that produced measurable pipeline outcomes
• Strong writing skills
• Bachelor's degree or equivalent combination of education and experience

Preferred Skills

• Background in B2B marketing, understanding how technical buyers research, evaluate, and buy
• Experience with account-based marketing and named-account targeting
• Familiarity with paid LinkedIn campaign management and account-level retargeting
• Working knowledge of email deliverability, sender reputation, and list hygiene
• Experience experimenting with AI-powered marketing tooling and a willingness to test, evaluate, and adopt fast

Benefits

We offer competitive compensation, comprehensive benefits, exceptional growth potential and stability, all within a professional, yet casual work environment.

Hallcon is an equal opportunity employer and welcomes applications from all qualified individuals. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.