Demand Generation Specialist

Responsibilities

• Execute and optimize integrated demand generation campaigns across Google Ads, LinkedIn Ads, retargeting, display advertising, webinars, content marketing, and other digital channels
• Manage campaign budgets and performance to maximize lead generation, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), pipeline contribution, and return on investment
• Monitor, analyze, and report on campaign performance metrics including CPL, conversion rates, opportunity creation, pipeline influence, and revenue impact
• Develop and maintain dashboards and reporting frameworks using Salesforce, Pardot, Google Analytics, and related reporting tools
• Partner closely with Sales to improve lead quality, lead routing, follow-up effectiveness, and campaign alignment
• Manage audience segmentation, account targeting, and list-building initiatives to improve campaign performance and conversion rates
• Support account-based marketing (ABM) initiatives and targeted outreach programs
• Plan and execute landing page optimization, A/B testing, and conversion rate optimization initiatives
• Develop, test, and optimize ad copy, messaging, creative assets, and campaign offers
• Leverage AI-powered marketing tools, automation platforms, and emerging technologies to improve efficiency and performance
• Stay current on industry trends, advertising platform updates, and demand generation best practices
• Collaborate cross-functionally with Product Marketing, Sales, Customer Success, and leadership teams to ensure consistent messaging and campaign execution

Qualifications

• Required: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience; 3–5 years of experience in B2B demand generation, digital marketing, growth marketing, or performance marketing
• Proven success generating qualified leads and pipeline through digital marketing programs
• Experience working with Salesforce, Pardot, or similar CRM and marketing automation platforms
• Strong understanding of key demand generation metrics including MQLs, SQLs, pipeline, opportunity creation, CPL, conversion rates, and ROI
• Experience using Google Analytics, Salesforce reporting, or similar analytics and reporting tools
• Excellent project management, organizational, and communication skills
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Self-starter with the ability to work independently in a remote environment