Head of Demand Gen

Pipeline Generation

We need you to build and scale the systems that generate high-quality pipeline for the sales team. This includes:

• Creating and managing pipeline across SMB, mid-market, and enterprise segments
• Executing both inbound and outbound strategies
• Optimizing the sales funnel for better conversion rates
• Testing and iterating on various channels, messaging, and GTM motions

Strategy and Execution

You will lead the development and execution of demand gen strategies, including:

• Developing and refining demand gen tactics
• Implementing and monitoring the effectiveness of different channels and campaigns
• Scaling the demand gen function over time

Attribution and Metrics

Your responsibilities also include:

• Tracking and analyzing attribution models to understand customer behavior
• Calculating Customer Acquisition Cost (CAC) and other key metrics
• Reporting on pipeline performance and providing insights to inform decision-making

AI-Driven Growth Systems

You will be responsible for:

• Building and implementing AI-driven growth systems and automations
• Continuously testing and improving these systems based on data and feedback

Team Building and Scaling

As the demand gen leader, you will:

• Hire and develop a strong team to support the growth initiatives
• Ensure the demand gen function is aligned with broader company goals and strategies