Head of Demand Generation

About the role

Augment Cosmos is the agent orchestration platform for engineering teams. We sell to CTOs, VPs of Engineering, and the staff engineers who evaluate the technical path — the hardest audience in B2B to reach. They block ads, ignore gated ebooks, and can smell a nurture sequence from the subject line.

We're hiring a demand gen owner to build the pipeline engine for that audience. This is a senior individual contributor role. You will set the strategy and then build the thing yourself: the target account lists, the ads, the landing pages, the sequences, the reporting. No agency, no creative queue, no team to brief. If you want to manage a team, this isn't the job. If you've been slowed down by having to brief people, it is. You'll own a pipeline number and the freedom to decide how to hit it.

Responsibilities

• Own a pipeline number: qualified opportunities for the sales team, traceable back to the programs that created them. Forecast it with the Head of Marketing and RevOps and report against it.
• Execute multi-channel campaigns end-to-end: paid social, paid search, email, ABM, webinars, and event motions where they pay off. Handle strategy, copy, asset build, and reporting.
• Maintain a weekly experiment cadence: run several live tests per week, each with a stated hypothesis and a decision at the end. Kill losers fast, scale winners, and document learnings.
• Build the systems underneath: lead scoring, funnel definitions, campaign tracking, attribution, and CRM hygiene, in collaboration with RevOps. Ensure every campaign leaves behind a playbook, template, or infrastructure to make future campaigns cheaper to run.
• Use Cosmos and other AI tools daily to automate workflows across Marketing, Ops, and Sales.

Requirements

• 5+ years in demand generation or growth marketing at a B2B software company, including time at an early-stage company where you built the function rather than inherited it.
• Proven end-to-end campaign ownership: audience, offer, creative, copy, build, targeting, and measurement. Ability to point at specific programs and explain why they worked.
• Fluency across paid social, paid search, email, and ABM. Real ABM experience: account selection, orchestrated multi-touch, and engagement measurement.
• Comfortable in the data: write your own SQL (or use agents to get close), build dashboards, define metrics, and change course based on evidence.
• An AI-native operator: automate before delegating and build your own tooling when off-the-shelf solutions are too slow.
• Taste: our audience is technical and skeptical. Assets must be sharp, specific, and free of enterprise marketing filler.
• Comfort with ambiguity and a bias to ship. Attribution will be imperfect, the category is still forming, and you'll make calls without complete information.

Qualifications

Strong signals we look for:

• Experience marketing to developers or engineering leaders and knowing what earns their attention.
• Built a B2B demand generation program from infancy at a fast-growing company.
• Run programs in both North America and Europe, understanding the differing instincts (not just copy).
• Worked at an AI or developer tools company, or are a heavy user of coding agents yourself.
• Been the marketer sales teams actually ask for help.

Skills

Current stack: Clay and Cargo for data and enrichment, Customer.io, SFDC, PostHog, and Hex for product and analytics. You’ll likely add to it.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Unlimited paid time off.
• Mental health and family-forming support.
• Commuter benefits, including pre-tax options and a monthly stipend.
• Daily lunch, stocked kitchens, and regular in-office events.
• Thoughtful office setups, plus workspace and tools stipends.
• Onsite gym access and a pet-friendly HQ.
• A collaborative, in-person culture built around connection and momentum.

Pay

Annual Base Salary Range: $200,000 - $275,000 USD. The actual base salary within the stated range will be based on factors such as skills, experience level, educational background, and other relevant job-related considerations.