Head of Demand Generation
Ladders · San Francisco, CA · 3 days ago
On-siteMarketing$207k–$243k/yrFull-time
Responsibilities
- Create multi-channel programs targeting enterprise buying committees
- Launch and manage ongoing demand programs alongside campaign bursts
- Collaborate with content and product marketing for differentiated messaging
- Develop and execute an ABM strategy for high-priority accounts
- Establish clear attribution models to track marketing contributions
Qualifications
- 5-7 years of B2B demand generation experience with a focus on enterprise SaaS
- Proven success in scaling demand generation teams during significant company growth
- Expertise in using ABM platforms like 6sense or Demandbase
- Strong analytical skills with proficiency in GTM tools such as Marketo and Salesforce
- Data-driven decision-making abilities and fluent in pipeline metrics and attribution models
- Effective in cross-functional collaboration with a track record of aligning diverse stakeholders
- Strategic understanding of how AI impacts enterprise buying behavior