CRM Specialist - NYC

About the Role

The CRM Specialist is the day-to-day executional engine behind Levain's owned marketing channels. You'll build, QA, and ship every email and SMS campaign we send — across DTC, Corporate, Catering, and our Cookie Club subscription program — and you'll keep our lifecycle automations healthy and performing.

CRM at Levain sits in a small, high-visibility growth function that reports directly to our CEO/CCO. There's no layer of process between your work and the people making decisions — what you build ships fast, and its results are seen at the top of the company. If you want scope and ownership earlier than a large brand would give you, this is that seat.

What You'll Own

Campaign Production & QA

• Build and deploy email and SMS campaigns end to end in Klaviyo: audience and segment setup, links and UTMs, render and device testing, scheduling, and pre-send QA
• Maintain the CRM marketing calendar, traffic creative requests with our design partners, and hold timelines across content, ecommerce, and web
• Turn strategic direction into written campaign briefs, and draft copy for recurring and evergreen sends within our established brand voice
• Support campaign production across all sales verticals — DTC, Corporate, Catering, Retail, and Subscription (Levain Cookie Club)

Lifecycle Flows & Program Hygiene

• Keep our automated flows healthy: monitor performance, catch broken merge tags, dead links, feed issues, and segment drift before customers do
• Build and maintain segments and support ongoing list health work

Reporting, Testing & Analysis

• Own recurring CRM reporting across email and SMS — weekly and monthly pulls, dashboard upkeep, and flagging performance shifts and anomalies as they happen
• Execute a defined A/B testing roadmap (subject lines, offers, send timing, creative), and grow into proposing your own hypotheses
• Contribute to analysis on engagement, conversion, retention, winback, and overall lifecycle performance

Campaign Execution & Cross-Functional Leadership

• Serve as the day-to-day owner of CRM marketing initiatives, partnering cross-functionally across content, design, copy, development, customer engagement, operations, and web teams
• Manage the CRM marketing calendar, including campaign briefing, deployment, production, and QA, ensuring timely and high-quality execution

Requirements

• Minimum 1-2 years hands-on email and/or SMS marketing experience at a direct-to-consumer brand
• Demonstrated experience shipping campaigns end to end — brief through build, QA, deployment, and post-send reporting
• Ability to build audiences and segments from a brief without a technical spec
• Comfort with reporting and analysis: pulling numbers, spotting what changed, and explaining it clearly
• Exceptional organizational skills and attention to detail
• Bachelor's degree or equivalent practical experience

Preferred Qualifications

• Klaviyo experience strongly preferred; hands-on experience in another enterprise ESP (Braze, Iterable, Attentive, Bluecore, Salesforce Marketing Cloud) transfers well
• Food, gifting, or multi-channel (retail + ecommerce) brand experience
• Shopify familiarity
• Working knowledge of SMS marketing compliance (quiet hours, consent, TCPA/CTIA basics)
• Copywriting experience
• Loyalty and referral program experience
• Basic HTML, Google Analytics, and Excel/Sheets proficiency

Compensation & Benefits

• $70k–$80k + 10% annual bonus potential
• Health, Vision, Dental Insurance
• Employer-funded Healthcare Reimbursement Account
• Additional supplemental benefits: Commuter Benefits, Employee Assistance Program, Bike-Share Reimbursement
• 14 Weeks Fully Paid Parental Leave
• Four Weeks of Paid Time Off
• 401K with 3.5% Company Match