Creative Strategist

About the role

This role is focused on building and running the creative flywheel that takes the brand from 10 to 20 test concepts a week today to 1,000+ net new creatives a month, across Meta and TikTok Shop.

Responsibilities

• Lead creative strategy across the full brand portfolio, both existing games and new launches, with full ownership over direction, testing priorities, and output
• Build the creative flywheel that merges Meta performance data, TikTok Shop creator content, and the Discord community into a repeatable system for finding and scaling winners
• Write and brief creative yourself, coming from a copywriting-first mindset, and direct the video editor and creator network to execute on your concepts
• Own the launch playbook for new games, making sure every release gets structured creative focus rather than getting buried under competing priorities
• Collaborate daily with the media buyer and Head of Growth, using Meta performance data and Northbeam to inform creative decisions and feed learnings back into the next round of testing
• Develop repeatable templates for hooks, angles, and formats that work by game type, so the creative output compounds instead of starting from scratch every time
• Use AI tools to accelerate research, ideation, and production across UGC, statistics, and mashups

Requirements

• You have direct response paid social experience at real spend levels, with Meta as your primary channel and a track record of finding creative winners, not just producing volume
• You know TikTok Shop and understand how creator content on that platform can be repurposed and scaled on Meta
• You're a copywriter at heart, able to write hooks, scripts, and angles yourself rather than relying entirely on others to bring your ideas to life
• You've been a content creator yourself, which gives you real instincts for what captures attention and why
• You're genuinely organized, able to manage multiple game launches, creative calendars, and testing cadences without things slipping
• You're CPA-driven, meaning you measure creative performance the same way the business does: by how much it costs to acquire a customer, not by how the ad looks
• You're AI-fluent and use tools to move faster without using them as a substitute for strategic thinking
• You work full-time and fully committed to this role, with meaningful EST availability for collaboration with the team

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 5 years of experience in creative strategy and execution for DTC brands
• Experience with paid social platforms such as Meta and TikTok Shop
• Proven ability to develop and implement creative strategies that drive results
• Strong understanding of digital analytics and attribution models
• Excellent communication and collaboration skills
• Ability to manage multiple projects and priorities simultaneously

Skills

• Copywriting and creative strategy
• Content creation and editing
• AI and automation tools
• Performance marketing and attribution modeling
• Remote work and collaboration

Benefits

• Full-time, remote position
• Competitive compensation package including base salary and performance bonus
• Opportunity for growth within the creative function
• Access to a built-in creator ecosystem and a 1,300-member Discord community
• Collaboration with a media buyer and Head of Growth
• Major retail partnership launching in weeks

Pay

Compensation is competitive and includes a base salary plus a performance bonus structure.

Schedule

The role is fully remote and requires EST availability for collaboration with the team.