Creative Strategist

We’re High Scale—a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Our 120-person team of creatives, strategists, and innovators produces thousands of high-impact social videos every week for leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of studio space in DTLA and a global network of influencers, we’re scaling fast and need a Creative Strategist to turn big ideas into breakthrough campaigns.

About the role

Content is only as strong as the strategy behind it. As Creative Strategist, you’ll be the architect of ideas that stop thumbs, drive engagement, and convert viewers into loyal customers. You’ll fuse data insights with cultural trends, shaping content that resonates across platforms while staying on-brand and ahead of the curve.

Responsibilities

• Develop cutting-edge campaign strategies by translating brand goals into creative concepts and multi-platform content strategies.
• Use data, audience insights, and trends to inform campaign direction and maximize performance.
• Lead brainstorming sessions and guide teams from idea conception to execution.
• Analyze past campaigns to identify what works, what doesn’t, and why.
• Collaborate with data teams to track KPIs, optimize performance, and iterate in real-time.
• Balance bold, unconventional ideas with measurable results.
• Develop strategies for social, digital, and paid media campaigns that resonate with target audiences.
• Ensure creative ideas are platform-appropriate, attention-grabbing, and highly shareable.
• Maintain consistency of voice, tone, and brand identity across all content.
• Work closely with videographers, editors, influencers, and production teams to bring strategies to life.
• Serve as the creative lens for brand partnerships, translating business objectives into compelling content.
• Mentor and guide junior strategists to build a culture of creativity and strategic thinking.
• Monitor emerging trends in social media, digital storytelling, and audience behavior.
• Identify opportunities for innovation and experiment with new content formats.
• Bring “what’s next” thinking into every campaign and strategy session.

Requirements

• 4–7 years of experience in creative strategy, social media strategy, or brand marketing.
• Proven ability to turn insights into creative campaigns that drive measurable results.
• Comfortable interpreting analytics, consumer research, and social trends to inform creative decisions.
• Deep understanding of digital culture, social platforms, and audience behavior.
• Excellent communication skills; ability to inspire creative teams and stakeholders alike.
• Thrive in fast-paced, iterative environments and can pivot quickly when needed.
• Track KPIs like mission-critical readouts and obsess over continuous improvement.
• Thrive on building campaigns that not only look amazing but drive tangible business results.

Benefits

• Competitive compensation: $50,000–60,000 per year.
• Growth opportunities: Lead strategy for top-tier brands and shape the trajectory of a rapidly scaling agency.
• Creative freedom: Bring your boldest ideas to life while working with world-class creators and production teams.
• Relentless innovation culture: Fail fast, learn faster, and constantly push the boundaries of creative storytelling.