Creative Strategist

About the role

As a Creative Strategist, you will develop campaigns that build meaningful connections between brands and audiences. You'll have the opportunity to craft campaigns that forge deep emotional connections between brands and audiences. Your work will focus on driving user value across our platforms while delivering meaningful business growth for our partners. We're not just building campaigns, we're building systems of ideas that resonate with real people and maximize the impact of our content and ad delivery platforms. This means combining human insight and creative intuition with powerful tools to make the most out of our complex platform ecosystem and deliver results that truly matter.

As a member of our team, you'll be part of a team of creatives focused on understanding human behavior and crafting stories that move people. You'll have the opportunity to work on high-profile campaigns for major global brands, developing innovative strategies that drive engagement, build brand awareness, and ultimately, drive business results—all with the human experience at the center.

Responsibilities

• Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta
• Build crucial relationships and influence with client teams across sales, creative, and agency - that positions Meta for success with large scale companies
• Build creative solutions that inspire, influence and drive client action
• Operationalize creative data, metrics and insights driven approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progress
• Coordinate and align multiple internal cross-functional partnerships that navigate different goals and enable collaborative success
• Learn fast to quickly decode and deploy emerging capability at the speed of Meta technology
• Identify client's creative challenges and develop, deploy, and scale innovative ideas and solutions

Minimum Qualifications

• 8+ years of creative strategy experience with a track record of impact on large scale/complex creative organizations
• Creative fluency across Meta's suite of ad products from Reels, Feed, Messaging
• Hands on experience building persuasive presentations, mockups and videos
• Experience leading cross-functional initiatives and influencing cross-functional stakeholders

Preferred Qualifications

• Experience leveraging AI tools (e.g., generative AI) to enhance creative development or campaign optimization
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Consultancy background
• Data Science experience/knowledge
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Pay

• $133,000/year to $190,000/year + bonus + equity + benefits