Creative Strategist

About the role

As a Creative Strategist, you'll craft campaigns that forge deep emotional connections between brands and audiences. Your work will focus on driving user value across our platforms while delivering meaningful business growth for our partners. We're building systems of ideas that resonate with real people and maximize the impact of our content and ad delivery platforms by combining human insight, creative intuition, and powerful tools. You'll work on high-profile campaigns for major global brands, developing innovative strategies that drive engagement, build brand awareness, and deliver business results—all centered on the human experience.

Responsibilities

• Set creative vision and build strategic plans that prioritize business results for both clients and Meta.
• Build crucial relationships and influence client teams across sales, creative, and agency to position Meta for success with large-scale companies.
• Develop creative solutions that inspire, influence, and drive client action.
• Operationalize a data, metrics, and insights-driven approach to identify creative challenges, track progress, and deliver long-term sustainable results.
• Coordinate and align multiple internal cross-functional partnerships to navigate differing goals and enable collaborative success.
• Learn quickly to decode and deploy emerging capabilities at the speed of Meta’s technology.
• Identify clients’ creative challenges and develop, deploy, and scale innovative ideas and solutions.

Requirements

• 8+ years of creative strategy experience with a track record of impact on large-scale or complex creative organizations.
• Creative fluency across Meta’s suite of ad products, including Reels, Feed, and Messaging.
• Hands-on experience building persuasive presentations, mockups, and videos.
• Experience leading cross-functional initiatives and influencing stakeholders.

Preferred Qualifications

• Experience leveraging AI tools (e.g., generative AI) to enhance creative development or campaign optimization.
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• Demonstrated ability to integrate AI tools to optimize or redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Consultancy background.
• Data science experience or knowledge.
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. From Facebook’s launch in 2004 to apps like Messenger, Instagram, and WhatsApp, Meta has empowered billions worldwide. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to shape the next evolution in social technology.

Pay

Individual compensation ranges from $133,000 to $190,000 per year, plus bonus, equity, and benefits. Compensation is determined by skills, qualifications, experience, and location.

Benefits

Meta offers comprehensive benefits. Learn more about benefits at Meta.