Jobs · Marketing · New York

Creative Strategist

GeistM · New York, NY · Yesterday
On-siteMarketing$65k–$75k/yrFull-time

About the role

We’re looking for a Creative Strategist who thrives at the intersection of data, storytelling, and content creation. In this role, you’ll develop performance-driven concepts and bring them to life through original content, creator-led assets, and engaging paid social creative across a variety of brands and verticals.

What you’ll do

  • Creative Strategy and Performance
    • Collaborate with the Creative, Content, and Growth Marketing teams to develop high-performing creative for social and native ad placements
    • Analyze ad-level performance, document learnings, and translate insights into new concepts, messaging angles, hooks, formats, and visual approaches
    • Maintain a backlog of testable concepts and pitch new ideas during weekly Creative Team meetings
    • Stay informed about emerging social media, advertising, creator, and design trends and apply relevant insights to client campaigns
  • Content and Creator Production
    • Write briefs, scripts, hooks, messaging angles, and shot lists for creator-led, UGC, and internally produced content
    • Create and edit paid media assets, including short-form video, on-camera content, voiceovers, product demonstrations, lifestyle footage, photography, and static graphics
    • Source and manage creators, communicate campaign requirements, review submissions, and oversee feedback and revisions through final delivery
    • Ensure all content feels authentic, aligns with client brand identities, and meets platform and performance requirements
  • Creative Operations and Innovation
    • Develop adaptable creative styles, templates, layouts, and visual elements for paid media campaigns
    • Manage multiple creative projects from concept through delivery while maintaining quality and meeting deadlines
    • Use AI tools to accelerate ideation, scripting, briefing, editing, design, and creative iteration
    • Explore new tools, formats, and workflows that improve creative performance and production efficiency

What you should have

  • Bachelor’s degree in Marketing, Media, Design, Advertising, Communications, or a related field
  • 2-3 years of experience developing and producing short-form social or performance marketing content
  • Experience using advertising performance data or creative insights to inform concepts and iterations
  • Strong concepting and copywriting skills, including experience developing hooks, scripts, briefs, messaging angles, and shot lists
  • Hands-on experience filming, designing, editing, and producing creative assets from scratch
  • Proficiency in tools such as CapCut, Final Cut Pro, Adobe Creative Cloud, Figma, and/or Canva
  • Strong understanding of design principles, social platforms, content formats, and paid media requirements
  • Excellent communication, organization, and project-management skills
  • Experience working directly with creators or influencers is preferred
  • Comfort appearing on camera and recording voiceovers is strongly preferred
  • Experience using AI tools to support and streamline creative production
  • A portfolio demonstrating both creative strategy and execution is required; LinkedIn profiles alone will not be accepted

Why you should come work with us

  • Great coworkers and a fun collaborative environment
  • Required 1 day in office per week
  • Career growth opportunities
  • Opportunity to work with clients globally
  • Many technical and business challenges to solve

We’d love to see your creative point of view. Please include a portfolio, social media links, or sample videos that best showcase your work and style.

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