Creative Strategist

Primary Function

We are seeking an experienced Creative Strategist at our military financial services company who excels at uncovering insights, shaping creative direction, and inspiring powerful, resonant creative work. This role is not a copywriting, design, or brand marketing position. Instead, this individual serves as the strategist partner to both the Brand Marketing team and the Creative team, translating business goals and audience understanding into the creative strategies that bring the brand to life.

Duties & Responsibilities

• The strategic bridge between Marketing (the what/why) and the Creative teams, defining the how through insight, audience understanding, and clear creative strategy (the how)
• Not a brand marketer – but the partner who helps shape the upstream marketing ask and transforms it into the creative strategy
• Not a copywriter or designer – but the partner who provides the insights and strategy that supports, informs, and unlocks their best work
• A strategic partner to Creative, responsible for the brief, insight, tension, and strategic guidance
• The owner of the thinking that unlocks the creative

Skills & Qualifications

• Demonstrated ability to lead and own the development of creative strategy, not just support or execute creative work
• Fluency in qualitative and quantitative research methods and strong ability to extract actionable insights from both
• A strong storyteller skilled at identifying audience tensions, cultural truths, and insights that shape meaningful, resonate storytelling within the established creative platform
• Natural collaborator who forms strong strategic partnerships with both Brand Marketing and Creative teams
• Deep understanding of creative brief development, messaging architecture, consumer insights, and integrated campaign planning
• A strong understanding of marketing principles, brand strategy, and the creative development lifecycle
• A curious, empathetic, and culturally aware mindset, with a passion for understanding people and how they make decisions

Education & Experience

• B.A. or B.S. in Advertising, Communication, Marketing, Business or related field preferred
• 6+ years of experience as a Creative Strategist, Account Planner, Brand Strategist, or Communications Strategist within an ad agency or in-house agency
• 6+ years of experience developing message/communication matrices and messaging ecosystems

Customer Service Commitment

TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan. We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values.

About the Role

This role is not a brand marketer – but the partner who helps shape the upstream marketing ask and transforms it into the creative strategy

Qualifications

• Not a copywriter or designer – but the partner who provides the insights and strategy that supports, informs, and unlocks their best work
• The owner of the thinking that unlocks the creative

Benefits

TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.